NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Tristan Walker: Founder/CEO of Walker & Company

My NativeAdVice:


Before Walker & Co., Tristan was an Entrepreneur-In-Residence at the venture capital firm, Andreessen Horowitz. Prior to this experience, he was the Director of Business Development for the mobile search application, Foursquare. In this role, Tristan managed integrations with large brands and media entities such as American Express, The New York Times, CNN, MTV, Starwood Hotels & Resorts and Starbucks. 


How did you get into the tech industry?


I’ve always had a passion for technology and I got my start working with Foursquare as one of its
earliest employees and knew consumer technology was an industry I wanted to play in. Foursquare really taught me the importance of user experience and design and leveraging technology to scale a brand in impactful ways. After Foursquare, I knew I wanted to start a company that solved important everyday problems for consumers and Walker & Company was born.

Tell us about Walker & Co. What inspired the idea and what is your vision for the company?

At Walker & Company, our purpose is to make health & beauty simple for people of color. We do this by developing, designing and testing products and services specifically tailored to our community's needs and delivering on the promise of great customer service and an easy shopping experience.

I started Walker & Company because I felt personal care manufacturers and traditional retailers are neither building brands nor merchandising experiences that cater to the uniquely differentiated needs of Black, Latino and Asian consumers three of America’s fastest growing and most culturally influential demographic groups. We can do better. These consumers deserve better.

We're inventing a new class of ecommerce company that will build beloved consumer brands, win on customer experience and reinvent the way consumers learn about, purchase and enjoy health and beauty products.

What industry trends are you noticing and how do you capitalize on them?

We see two.

First, the demographic shift happening in this country is way more profound than folks think. I fundamentally believe that the opportunity to serve black, Latino and Asian consumers is the greatest opportunity of my lifetime.

Second, the best advertising has always been word of mouth integrity coming from one customer to another and we believe online provides us the most efficient way to build lasting brands and drive word of mouth and mindshare which inevitably leads to market share.

These shifts matter. These shifts are real.

Life Motto?

You don’t get what you don’t ask for.

Walker & Co's Motto?

Walker & Company aims to make health and beauty simple for people of color.

Your greatest success as founder of Walker & Co? Most difficult moment how did you
overcome and what did you learn?

My greatest success has been my ability to recruit and retain colleagues who I believe to be best in class at what they do. I’m inspired by their work every single day and I couldn’t be more excited to build a lasting business with them. I’m also proud of the diversity of the team. Majority women, majority minority and they’re all fantastic leaders. I couldn’t be happier that our team makeup is reflective of what America is to become!

Your advice to an aspiring entrepreneur?

The trials you go through as an entrepreneur and the blessings you receive are the same things.
Those trials are simply lessons for entrepreneurs to learn from and we should all be thankful we
can be afforded the opportunity to go through those to be even stronger leaders.

Favorite travel destination?

Jamaica, without question

One food and drink left on earth, what would you choose?

Bacon Cheeseburger + Vodka Soda

What literature is on your bed stand?

Race Against The Machine by Erik Brynjolfsson

Role model business and personal?

Andrew Carnegie. He truly believed that the noblest possible use of wealth was to give much of it
away to improve society. A true hero.

Current passion?

Our newborn son, Avery. He is everything.

Most interesting headline you've read this week?

“Following Bose sponsorship deal, NFL bans Beats headphones during broadcasts” Amazing given Beats’ rise to cultural dominance and will be interesting to see whether the NFL can contain this on the sidelines and elsewhere.

What's next for Walker & Co?

Keep building. We have a fairly ambitious roadmap and you’ll be hearing from us very soon. New products for Bevel and also new brands for Walker & Company. We couldn’t be more excited about them. Stay tuned!


Tristan has been included in Fortune 40 Under 40, The Root’s 100, EBONY’s 100 Most Powerful people list, Vanity Fair’s The Next Establishment, The Hollywood Reporter’s Digital Power 50 and Black Enterprise’s 40 Next. He’s also the founder and chairman of CODE2040, a nonprofit organization that creates pathways to educational, professional, and entrepreneurial success in technology for underrepresented minorities with a specific focus on Blacks and Latinos/as. Tristan holds an MBA from Stanford University’s Graduate School of Business and currently lives in Palo Alto, CA with his family.

The vision of Walker & Co. is to build the world’s most consumer-centric health & beauty products company, by re-inventing the way our community learns about, purchases and enjoys health and beauty products. Walker & Co. plans to do this by developing, designing and testing products and services specifically tailored to the needs of people of color and delivering on the promise of great customer service and a simple shopping experience.

To learn more about Walker & Co., check out this video.

This is how Bevel work…

  • Bevel is a three-step system that is designed to prepare, protect and repair your skin.  The priming oil softens your skin and hair in preparation for your shave.  The exfoliating badger brush lifts hair at the root when applying the shave cream, which protects your skin during your shave.  Finally, the restoring balm heals and repairs your skin after your shave. 
  • The Bevel razor is a re-engineered version of a single-blade safety razor, specifically designed to cut your hair right at skin level.
  • Multi-blade razors cut hair in a manner causing it to retract below the skin level leading to ingrown hairs.  Hair removal creams contain harsh chemicals that can potentially result in burns, blisters and dark spots. Bevel’s approach to shaving is safe, effective and will give you the smoothest shave you’ve ever had.

To learn more about Bevel, visit