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NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur

 

Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of LittleThings.com

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of Edmunds.com

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of Reputation.com

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

Friday
Sep072018

Traci DeForge: Consultant, Speaker & Strategist

My NativeAdVice:

Bio:

Traci DeForge's 25-year professional career reflects a unique combination of Broadcast Media Management and Fortune 500 Business Consulting. She identifies successful business development opportunities for innovative growth. From early stage design and development start-ups to her work with Fortune 500 companies including Google, Hilton, Weight Watchers International, Microsoft and British Airways.

How did you get into the industry?

I spent the first 20 years of my career in broadcast radio until I started my own consulting business in 2004. Once podcasting started to become more popular in 2015, I built a team of radio professionals to begin producing podcasts for B2B and B2C businesses.

Any emerging industry trends?

There are many emerging trends in podcasting right now. Businesses are using podcasts as marketing tools in innovative ways  to tell the story of the brand through fiction story telling. Large companies are utilizing them for internal communication tools for remote teams. We are also seeing some savvy use of podcasting to create hype around live tapings at industry trade shows.

Any industry opportunities or challenges?

The idea of listening and sharing your favorite podcast has become mainstream water cooler conversation. Podcasts are being converted from their audio format into TV documentaries and comedy shows on HBO. Radio stations are building out podcast networks to expand their programming to attract more listeners. Parents are even using them as an entertaining way to encourage their kids to brush their teeth! The challenges emerging as a result of the explosive growth in the industry centers around accessibility, quality audio production and monetization. We are quickly moving beyond the “build it and they will come” mentality. Listeners have to know where to find you and a podcaster needs good enough sounding audio for the them to subscribe and continue to download. This creates a cycle where monetization and distribution are becoming increasingly paramount to sustain the longevity of a show.

Inspiration for the business idea, and your vision for the Business?

I’m inspired everyday to have a business where clients can have access to a platform helping them change the conversation in their industry. I started my own podcast, Journey to There; Exploring the intersection between personal and business growth in 2016 to share my story of how the challenges of a successful professional career have impacted critical decisions in my personal life. The idea I could make a difference to other women in business drove me to get my message out into the world. This commitment was the foundation for Produce Your Podcast. I wanted other busy executives and entrepreneurs to have a simple and easy way to have a podcast for their voice to be heard without adding another time intensive task to their to-do list!

What's next for the Business in the near future?

The possibilities are endless for what is next in the world of podcasting. Produce Your Podcast is positioned to accelerate their growth right alongside that of the industry. We’re expanding our global client base and our online community. In addition, we are getting more involved in initiatives popping up around the relationship of radio broadcasting and podcasting by providing some cutting edge solutions to the mash up of the two mediums.

Your key initiatives for the success of the Business?

Our commitment to broadcast quality audio production is our biggest differentiator. We honed the technology to produce a podcast host from most anywhere in the world by connecting them to a live engineer in our studios without them ever leaving their home or office. This takes the frustration out of the production process since they always have a skilled expert recording and editing their audio. We connect them to their guests when it is time to record which elevates the professionalism on their behalf. We’ve made podcasting fun and relaxing instead of a stressful and often times overwhelming experience.

Your most difficult moment at the Business? (and what did you learn?)

You are only as good as the systems you have in place. I was out of the country on vacation when one of our clients had their first scheduled recording session. I thought everything was handled until I realized the team had not been communicated properly on the time differences between the client and the studio. We were represented in three different time zones and had to scramble to get everyone on the same page for a seamless customer experience. This was a big wake up call. We needed a better organized communication funnel in order to manage the level of growth we were experiencing. I  developed a ten step workflow process immediately after returning from my trip. I also implemented some additional fail safe operating systems. 

Ideal experience for a customer/client?

Podcasting should be fun! We work diligently behind the scenes so our clients don’t have to work at all. An ideal experience for our customer would be to enjoy the benefits of having a show without worrying about any of the details it takes to do the show. We’ve done our job when they leave the recording session laughing and talking about what a great show they just did!

How do you motivate others?

I motivate others by not taking myself too seriously. Things don’t always go as planned and noone is perfect. I make mistakes and when I do I acknowledge right away what went wrong and what I will do next time to improve upon the situation. This opens up and honest line of communication and accountability to each other. I also don’t let anyone work on their birthday!

Career advice to those in your industry?

Get Started. It is not too early. It is not too late. Launch a podcast as the content marketing hub for your digital strategy. Record your show and distribute to all the platforms. Transcribe the episode and use the content for blog posts, social media posts and newsletter content. Re-purpose the episode audio by adding images and post on youtube. You only have to create the bulk of the content once and you have a full scale marketing strategy outlined for you.

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