NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Tony Fant: President/COO of GrandLife Hotels

My NativeAdVice:


As President and COO of Hartz' Grand Hospitality division, Tony L. Fant manages the Soho Grand Hotel and the Tribeca Grand Hotel in Manhattan, and the Sheraton Suites in Lincoln Harbor, Weehawken, NJ. An integral member of Hartz Mountain's launch and development team, Fant has helped make both the Soho and Tribeca Grand Hotels of Manhattan highly touted destinations.

Mr. Fant brings over 20 years of hospitality industry experience to Hartz. Prior to opening the Soho Grand in 1996 he managed the New York Renaissance Hotel and the Crowne Plaza Hotel Manhattan.

How did you get into the hospitality industry?

I have always been drawn to the energy and vibrancy of the industry. It’s one of the rare fields where you can constantly develop, evolve, and perfect a product that is directly linked to memorable events. Since I opened the doors of the Soho Grand, I’ve been able to witness many milestone moments for our guests and our hotel team. There is a real sense of community and humanity…and I love that for a glimpse, be it short or long, we are someone’s home away from home.

In such a competitive industry, how does GrandLife Hotels stay so successful?

We refuse to rest on our laurels. When we first opened the Soho Grand in the mid-90s, we pioneered an entire neighborhood which hadn’t seen a single hotel development in over 100 years. While many of our peers only saw the risks involved of this unchartered path, we noticed a huge opportunity in the heartland of a dynamic and creatively led territory of downtown Manhattan. It is this adventurous and risk-taking spirit which continues to define our properties and also an unswerving loyalty to our guests and their needs as they too continue to evolve.

What partnerships/marketing strategies did you implement that attributed to the success of GrandLife?

We immediately determined that we wanted to champion a hotel culture that went beyond the staid and predictable hotel premises of yore. We weren’t going to be just another bedroom where you happened to have a concierge…Rather we wanted to create a welcoming, lively, enjoyable space where friends would gather, have fun, and if so inclined, sleep. Of course, in only the most comfortable surroundings imaginable. Regarding social media, we were early adopters and continue to tout its ever increasing importance both in terms of creating inter-connectedness and community. Again, our guests share a lifestyle, an interest base, a sense of purpose and quality of life. Social media is one of the many channels they and we have to engage with each other and share tips and insights.

Your greatest successes?

Knowing we carved the way for others to follow: Soho is now the hottest destination in Manhattan and home to dozens of hotels.

How important is location and design selection to the success of your hotels?

Our hotels are deeply anchored in their geography. From the location, all other elements of the hotel—design, food & beverage, staff, programming—emanate. Since our inception, we have wanted the hotels to be organic to their surroundings rather than some external or alien entity unilaterally imposing itself. It’s this sensibility to our neighbors which has made us welcome entities wherever we have opened our doors.

What qualities make a 5 Star Hotelier?

Dedication, passion, flexibility and an incredibly strong and talented team.

Describe the ideal customer experience at a GrandLife hotel?

A seamless arrival, an unexpected encounter with an old friend, followed by a thorough exploration of the neighborhood and all its many gems, an evening of food executed to perfection on site or off site, and a perfect night’s sleep…and a bittersweet departure, of course, and longing to return.

Life Motto?

Surround yourself with inspiring people who relentlessly push you to achieve greatness. Don’t be timid.

Favorite travel destination?

Anywhere with my family and little reception.

Role model - business and personal?

Business role model: Ian Schrager
Personal role model: Richard Branson 

What literature is on your bed stand?

Ray Bradbury stories

What's next for GrandLifeHotels and yourself?

Miami Art Basel