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NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur

 

Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of LittleThings.com

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of Edmunds.com

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of Reputation.com

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

Thursday
Nov202014

Tomer Ben-Kiki, Co-Founder & CEO of Happify

My NatveAdVice:

Bio:

Tomer is an experienced entrepreneur who has held the top leadership position at several companies, successfully steering them from inception through rapid growth. Previously, Tomer was the Co-Founder and CEO of Oberon Media, a leading casual gaming company providing for some of the world’s biggest brands, including Microsoft, Yahoo and Sprint. Prior to Oberon, Tomer was the Co-Founder and President of RichFx, an e-commerce startup that provided visual merchandising technologies to top retailers. He graduated cum laude from Tel Aviv University with a B.Sc. in Computer Science, and served as an IDF officer for seven years.

Tell us about Happify. What inspired the idea and what is your vision for the company?

My first introduction to the science of happiness was with a short talk I heard about the topic a few years back. I was amazed that happiness was actually being scientifically studied, but equally as surprising was the fact that no one really knew about it... When my partner and I were looking at this opportunity more seriously in 2011, we both felt that our background in mass market gaming could be very useful in making this science a part of everyone’s life.

Happify is an emotional fitness platform that uses science-based online games and activities to increase happiness. We envision a world where people perceive happiness as something that is winnable and they incorporate that notion into their daily lives. We want Happify to become the trusted “bridge” between discoveries coming from scientific research of happiness and the general public.


What industry trends are you noticing and how do you capitalize on them?

Digital Health is happening – the race to become consumers’ ‘health operating system’ has begun this year. This will once again transform the way we perceive technology and interact with it. Its also great news for Happify, since it validates the notion that consumer technology can be harnessed to promote wellbeing, making adoption wider and faster. In addition, being able to access digital health data will help us make our service more accurate and effective.

Mental health is essential for overall health – people are increasingly becoming aware that mental, or emotion fitness is a critical component of overall health. Countless studies have shown that the way we feel, the amount of stress we live under and the level of satisfaction we have with our lives – are as important to our health as nutrition and exercise. This is now becoming a trend in what constitutes a ‘healthy lifestyle’.  Since Happify provides a great tool for people who adopt this mindset, so as the trends builds up, we expect more and more people to view us as their ‘emotional gym’.

Define happiness.

Scientists look at happiness as a combination of positive emotions (how much joy you experience) and life satisfaction (how meaningful and fulfilling your life is). This means, by definition, that happiness is not about feeling good all the time. Each of us needs our own combination of experiencing small pleasures and pursuing meaningful goals.



Life Motto?

Don’t have ‘the one’, but here are a couple I find inspiring:

“The real trick to leadership is not driving the train. It’s laying the track.”

“Whether you believe you can do a thing or not – you are right”

Happify's Motto?

“Happiness is winnable”

Your greatest successes as founder of Happify? Most difficult moment-how did you overcome and what did you learn?

The first time we saw the results from our initial test, showing that we drove a significant increase in people’s level of well being within a few weeks - with our rudimentary, shoe-string budget alpha version. Making a real impact on people’s lives - that was a great moment.

I don’t think there was a single ‘most difficult’ moment. I would say though that the overall atmosphere towards happiness being researched and being seriously pursued, initially sparked a mixed response from the media. That has dramatically changed in the past year or so: we’ve seen a lot of balanced and favorable media coverage this year. I think it’s part of a bigger trend, hopefully we helped in getting the message out there as well.

Your advice to an aspiring entrepreneur?

I noticed that most ‘how to make it as an entrepreneur’ advice focuses on external, measurable things. Here are a couple of things to consider that are less quantifiable:

Make ‘a truly worthwhile goal’ a requirement - Doing good and doing well can happen together – it’s really up to you. Plus, in those inevitable ‘what if it doesn’t work?’ moments, knowing you are building something of real value helps keep your bearings straight.

Leap a little – a small step is sometimes a huge mental breakthrough, especially when dealing with the unknown. So try making some small steps in the new direction – maybe its trying to pitch your idea to someone you don’t know, or taking 10 minutes to imagine what success might look like for you.

Get ready to live with contradictions – use them, in fact. “Show flexibility” but “stay true to the vision”, think creatively “out of the box” - while managing budgets & timelines, be focused – but don’t miss out on critical new trends, just to name a few. There isn’t a single principle that holds true in all cases, so its as much an art as it is science.



Favorite travel destination?

I went on a once-in-a-lifetime diving trip to Galapagos Islands. Both underwater and above, this was the most authentic nature experience I ever had. And there were penguins!

What literature is on your bed stand?

I’m currently reading ‘Historical Decisions, Hysterical Decisions” – describing some pivotal moments in world history from the point of view of how leaders made their decisions. Hilarious, inspiring and sobering at the same time.


One food and drink left on earth, what would you choose?

If I had to choose, I guess I would say Dumplings and Mojitos – not necessarily together though!

Current passion?

Vegan cooking. My wife has gone all-in a few months ago (I still enjoy the occasional burger). Its quite surprising how good these dishes turn out, and I have to admit that this stuff is, well, better for you…

What's next for Happify?

We’re only getting started, so there’s a ton on our wish list. We see Happify growing to become the catalyst for the next big thing in lifestyle – being mindful of your mental state and taking care of your emotional fitness. In the short run – our Android version is launching soon, which is very exciting for us, and a super cool new game is coming soon as well. We always continue to improve our service so stay tuned!

http://my.happify.com/

https://twitter.com/happify

https://www.facebook.com/HappifyHQ