NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Tom Feeley: Owner of Sole on The Ocean

My NativeAdVIce:

In such a competitive industry, how does Sole stay so successful?

The key to Sole Hotels' success is our relaxed and friendly approach to service. We are a very corporate organization, however on the hospitality level we like to think of ourselves as our guests' extended family. We've taken all measures to assure that their stay at Sole is synonymous with a superior experience. However we are mindful for these hi standards not to sterilize the guests' connection to our properties and the brand. It is a fine line but with it we have found our niche.

What partnerships/marketing strategies did you implement that attributed to the success of Sole?

With two very different properties under the Sole umbrella, our marketing approach is the key in creating a quintessential Sole experience. While our Montauk property embraces a very beachy, kicked back vibe in both architecture and style, the Sunny Isles location is homage to modernity that speaks to the Miami dynamic. Through marketing we have fused these smilingly uncommen properties by way of the music we play, the scent that lingers in our common areas, and other small details that create a collective that is our own.  In turn, these tying details allow us to be site-specific with such things as the F&B. In Montauk the Backyard restaurant embraces the "farm to table" approach while in Sunny Isles we celebrate the international gastronomy that reflects the very metropolitan demographic there. We continue to explore that specificity through retail and other brand partnerships and encapsulating experiences which allow us to define the areas we are in.

How important is location selection to the success of your hotels?

As a group we've always fancied ourselves slightly unconventional. Sole East open its doors way before Montauk's advent. Look how that area has matured! We think Sunny Isles is to Miami what Montauk is to the enough to stand apart from the others. As we look at our projected growth I think we will always consider locations that offer something unusual. We have been able to capture an audience with that motto and I think we will carry that on.

What qualities make a 5 Star Hotelier?

Determination, out-of-the-box thinking, and the ability to deal with problems without succumbing to them.

Describe the ideal customer experience at Sole?

The ideal experience would be one that creates brand loyalty. Whether it's through personalized service or ability to create a unique experience by way of incentives and packages, the ideal experience captures and pulls at our audience's heart's strings.

Life Motto?

Carpe Diem.

Favorite travel destination?

Wherever the road may take me.

What's next for Sole Hotels?

We are currently looking at two locations for development. One in the Florida Keys and another one in Colorado. We are working hard to perfect our brand identity so that no matter where you choose to vacation with us, we continue to deliver a consistent and uniquely Sole experience.