NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Tim Wilson: CEO, Qutee

My NativeAdVice:


Tim Wilson currently serves as CEO of Qutee, an advanced data discussion platform. He is also co-founder and CEO of Qutee's parent company, Sentiment360, an engagement and analytics company. He has a degree in law from Leeds Metropolitan University and spent much of his career as a songwriter, music producer and guitarist.

How did you get into the industry?

I have a law degree and much of my career has been as a music producer, guitarist and songwriter, but I’ve always kept a close eye on the tech industry. I started to become frustrated with how much conversational insight was being lost or hidden by social media, forums and news sites, so in 2013 I set up engagement and analytics company Sentiment360 with Flint Barrow. We developed a real-time NLP and advanced tagging methodology, and our proprietary Octo survey and comments system; together they form the backbone of the Qutee platform we’re taking to market today.

Any emerging industry trends?

The frustration with online debate and conversation is now starting to dovetail with our own thinking and approaches to innovation. Data democracy as well is very much in its infancy but growing in momentum - we’re seeing this play out at the moment with GDPR, but as The Economist is calling data ‘the new oil’ the need for data democracy will undoubtedly continue to grow.

Any industry opportunities or challenges?

Brands, publishers, and content creators have long been taking to their social channels to try and engage audiences or solicit their feedback. However, existing social media platforms are built for promotion, not in-depth engagement or market research: it’s nigh on impossible to engage in meaningful discussion or garner useful insight at scale. As it stands social media is nowhere near fit for purpose from a brand perspective.

By building a data-driven platform for meaningful debate and research from the ground up, Qutee seeks to both address these challenges and improve the utility of online discussion for everyone. The platform acts as an engagement forum for brands to interact with audiences, and a real-time market research tool for insight into sentiments and trends, or feedback on products and services.

Inspiration for the business idea, and your vision for the Business?

The concept behind Qutee was that we wanted to apply the NLP and comments technology we’d developed to try and improve the quality of online debate for everyone. Digital discussion today is in a state of disarray; existing social media and discussion tools are swamped with content. Comments disappear from view within minutes of being posted, while the data and insight from discussions is walled away by site owners and only made available for a price. No one has a real voice, and no one is capable of listening properly.

We built Qutee as an online discussion platform that organizes digital discussion, collecting poll data on key questions and converting every comment or interaction into trackable, analyzable, and actionable data that is accessible to anyone. Over the next few years, the goal is to make the platform’s core technology ubiquitous across large parts of the internet, with Qutee known as the platform for elevated debate, real-time insight, and digital democracy. Web 2.0 failed to bring the digital democracy it promised; at Qutee we’re committing to making it happen.

Your most difficult moment at the Business? (and what did you learn?)

The initial challenge we faced was finding a way to test during beta with a relevant audience. We partnered with tech influencer MarzBar, and by bringing his audience to the platform, we were able to gather the feedback and user data we needed to refine the UI, UX and onboarding at a very granular level.

Your key initiatives for the success of the Business?

Beginning with gaming and tech influencers, we’ve been focusing on building relationships with influencers in a growing number of sectors including beauty and parenting, encouraging them to migrate their audiences to Qutee. This is creating great data-driven stories that also showcase the platform’s capability, as well as providing the influencers with granular insight into their communities, helping them understand who their audiences are and what they want content-wise. By granting stock in the business to the influencers who demonstrate the biggest commitment to our platform, we’re creating strategic relationships which democratise the business and ensure sustainable growth.

What's next for the Business in the near future?

Right now we’re focusing on growing our influencer base to 50 as well as working on a series of platform and product updates. Our aim for this year is to reach around five million monthly active users on the platform and establish Qutee as the place for elevated online debate and data democracy. Of course, as we scale, more funding will be required. However, the various B2B and B2C revenue streams we’ve been pursuing will soften the need for future funding rounds.

Ideal experience for a customer/client?

Qutee is all about democratising online discussion through data. We envision an experience where no discussion is off limits, where anyone can easily navigate the platform for the communities, topics and debates that interest them, or curate their own. Because Qutee is built around sentiment analysis, the most insightful comments are the most valued. It doesn’t matter how many subscribers or followers you have - the more insightful the opinion, the louder the voice will be.

How do you motivate others?

I have a very simple mantra: We hired you because we believe you’re brilliant, so be brilliant.

My other advice is to always focus on the core problems and tackle them head on. Too many people in life waste time finessing and tinkering with ideas, dealing with outlier issues while ignoring what really matters.

Career advice to those in your industry?

Make sure you believe in what you’re doing but at the same time don’t be too stubborn and singular about your vision - let others in. Chas Chandler cut Hendrix’s songs down to three minutes, and he became the greatest guitar legend of all time. Steve Jobs didn’t create the iPhone single-handedly; he needed a team. Also, don’t look to hire another you. The Beatles would not have been the same with four John Lennons.