NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Thomas Holl: Co-Founder & President of Babbel

My NativeAdVice:

How did you get into the Ed-Tech industry?

My journey in the tech industry began years before Babbel started, when I was in the music technology realm as the creator of Traktor, a music software which ended up disrupting and completely changing the industry. As for the Ed-Tech industry, years ago, my fellow co-founders and I were dissatisfied with the existing tools on the market, unable to find a great tech product to learn a foreign language. So we decided to take on the challenge and build a great language learning platform for ourselves from the user perspective. This ultimately allowed us to create a product with our love and passion, making the “daunting” task of learning a new language something fun.

Tell us about Babbel. What inspired the idea and what is your vision for the company?

We want to make it possible for everyone to learn a language. We created Babbel to fit into your life; it’s easy to use whether you have a couple minutes or a couple hours to spare; you can use it at home or on the go, online, on your phone, your tablet, and – most recently – on your Apple Watch.

What strategic partnerships/marketing strategies have you implemented that have attributed to Babbel's success?

We launched our innovative Apple Watch app in partnership with Foursquare, which opened us to a new audience by offering a unique approach. Babbel uses Foursquare to find nearby locations, such as restaurants or museums, and creates opportunities for learners to collect vocabulary while they interact with their surroundings. Babbel for Apple Watch was a groundbreaking product for us and for the language learning industry.

What industry trends are you noticing and how do you capitalize on them?

There’s been a noticeable trend within the e-learning industry focusing on globalization and mobility. At Babbel, we’ve been able to leverage the current emphasis on mobility by building a highly accessible app that allows users to easily learn wherever they are: on their smartphone, tablet, and Apple Watch.

Your greatest success as Co-Founder/CTO of Babbel? Most difficult moment-how did you overcome and what did you learn?

My greatest success would absolutely be developing Babbel to where it is today. I’m so proud that we’ve helped learners from around the world become fluent in over 14 languages. We've honed our educational platform to sustain learners for over 12 months on average, and our data shows that over half of our U.S. users feel conversational in less than 10 hours of learning a new language. We set out to create an easy-to-use, engaging and fun app to help anyone to learn a language, and we’ve done just that.

Our current struggle is surviving the startup phase – our team is constantly evaluating how to grow and improve, while relentlessly striving towards our big goals.

Describe the ideal experience using Babbel.

We want users to easily incorporate Babbel as it best fits into their day – and have fun with it! Whether that means a short fifteen minutes on a train commute for a few weeks before a short trip to Spain, or the intent to become fluent in prep for a study abroad in Italy. We strive to support and seamlessly fit into the lives of learners through whatever language they choose – all while enjoying the learning experience Babbel provides.   

How do you motivate your employees?

Babbel’s employees have chosen a career here – a company with a 100 percent growth rate that's dramatically changing the industry – and we've been able to attract extremely intelligent, unique and giving team members along the way. This Babbel team has a global culture obsession, which is essentially a requirement for the tech industry. Ultimately, this diverse group has helped to create impactful projects, such as Babbel’s refugee support, various community volunteer work, and much more to help provide individuals from different areas of lie the opportunity to easily learn a language. They’re extremely motivated to work hard and tangibly see the success of a great product. We’re always looking for ways to share small tokens of appreciation with our employees, such as flexible work schedules, Babbel bikes, various team building exercises and much more.

What's next for Babbel?

Our future truly comes down to our commitment to ongoing improvement of the product, empowering users to stay motivated and continue on their language learning journey. I’m excited, and quite eager, to see where we go!