NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Szymon Niemczura: CEO & Co-founder,

My NativeAdVice:


Szymon co-founded and holds the position of CEO of As a strong advocate of the Internet of Things idea, he runs the company to be among leaders of the upcoming connected future. He graduated in Business Management & Financial Management from National Louis University. When it comes to business, Szymon always looks for new challenges that bring a fundamental improvement in their space. He has been working on a variety of cutting-edge projects since 2009. Using that experience, he shares his passion for IoT and beacon technology during many conferences and workshops around the world including Mobile Tech Marketing in Munich, NSConference 6 in Leicester, and Mobile Central Europe in Warsaw. His specialities include proximity, mobile marketing and Software as a Service. After work Szymon is a passionate glider pilot.

How did you get into the industry?

Technology was always part of my life. I was exactly 15 when I earned my first paycheck from developing a website for a local company. This allowed me to buy the tools to build a WiFi wireless network. Back then that was a super expensive, magical tool that made me almost a neighborhood hero. That was the foundation.

It was only later, after I had left CodeWise and was actively looking for a new challenge, that I came in contact with beacons. I was approached by one of my bankers who just wanted a bit of advice on a project. He says, “we’re trying to solve this problem for the visually impaired, because in museums and public places there’s no way for them to view the related content.” Existing solutions, he said, were completely inadequate, and that meant visually impaired users were just left to their own devices. That’s when we started looking for new answers.

Any emerging industry trends?

It’s actually an immensely exciting time for the industry right now. We’re seeing huge shifts in how businesses use beacons. There’s no question, asset tracking and RTLS are the next big step for the technology. We’re a little obsessed with it at the moment. We also know that Bluetooth 5 means a lot for asset tracking including more capabilities, greater data capacity. In short, a Bluetooth-based asset tracking system offers the same results as many popular tracking systems at a very small fraction of the cost. Really, everyone from Bluetooth innovators to manufacturers to beacon companies know Bluetooth is coming to RTLS. It might not get the same press as cool retail marketing use cases, but it’s here, and that’s why we’ve developed the Location Engine and Gateway--tools that digitalize the real world with brand new technology and ideology.

Any industry opportunities or challenges?

It’s still rather early in the development of the industry as a whole. We know from a popular Zebra study that some 70% of retailers want beacons by 2021. As this transition happens, businesses and solution providers are going to realize just how complex a beacon infrastructure can be. Demos and POCs are small, but larger deployments take time. With deployments becoming larger and more common, we’re seeing how difficult they can be. This is, of course, a challenge for businesses who want cutting edge technology fast, but it’s also an opportunity for us to empower them with our learnings. We’ve seen a lot, and we’ve also learned a lot. That kind of first-hand expertise is going to be deeply valuable in the coming years.

Inspiration for the business idea, and your vision for

As I mentioned, we began specifically to help the visually impaired, and that little seed has always stayed with us. Even as we scale and move into larger industries like healthcare and manufacturing, that is still a part of us. That’s why we started Beacon for Good and why we love our Beacon Valley hackathons. We’re not just a community within but the space as a whole, and we intend to keep it that way.

What's next for in the near future?

For us, there are no huge changes. We see minor shifts and changes, but our goal of digitializing the world remains the same, and the methods remain the same. What is different is the growing importance of industrial markets. We’re taking a big, and really thrilling, step into a completely new area. We started digitalizing spaces and now we’re moving to people and things. It’s just a different flavor of what we’ve been doing all along. The scale, of course, will be quite different--digitalizing whole factories and healthcare providers. That means revamping our toolkit and methods, which we are very excited to do.

Your key initiatives for the success of

Like every startup, we’ve had our fair share of partnerships and we regularly team up with other verticals. But that hasn’t been the driving force behind our success. At, we always talk about four pillars. The first three, software, hardware, and services are all rather obvious. These are key tools for any tech company. What we like to add is expertise, and this is crucial not just for the business but for the people who make up the company. We put a lot of emphasis in valuing our colleagues and fostering a sense of ownership where you can feel like you can make a difference. That’s how you make great products.

Your most difficult moment at (and what did you learn?)

That’s very easy and also very difficult to answer. You see, when you begin a startup, you have no management skills. You’re, hopefully, good at what you do and work hard to keep everything and everyone together. And once you start growing, it picks up speed fast, and you expect to keep growing. But your lack of management skills and a creeping over-optimism creates a bubble. It creates a barrier that you aren’t going to be able to get through. I’ve always been cautious, but even I’ve been bitten by this bug. That’s why I’ve learned to always stay on your toes when it comes to the market. You must face any and all of your lacking skills head on.

Ideal experience for a customer/client?

One reason our customers keep coming back is the service they receive. A company shouldn’t just sell hardware, taking the customer’s money and then being done with it. You have to listen to their needs--especially their complaints--and work with them. Clients should feel both satisfied and heard.

How do you motivate others?

I’ve learned that the greatest success is achieved through teamwork. This is something that must be regularly remembered and embraced especially by leaders. You must understand the people around you and find out how to help them. You have to figure out what tools they need and guide them so they can contribute to the best of their ability. To succeed as a business, the people around you need to feel a sense of ownership and that needs to inspire them.

Career advice to those in your industry?

Focus on solving the problems of your customers and niche. Always. There’s no moving forward without this. Nail it and down and over-deliver. Go vertical, and be great at solving that problem.