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NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


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Wednesday
Dec182013

Stephen G. Kliegerman: President, Halstead Property Development Marketing

My NativeAdVice:

Bio:

Stephen G. Kliegerman's long standing career in real estate has earned him an esteemed reputation from his colleagues and clients alike. As Executive Director of Development Marketing for Halstead Property, LLC, Stephen is responsible for the operations, direction and management of new business, client relations, pre-development planning, marketing and sales. Along with his unmatched team of sales and marketing professionals, Stephen has built the Development Marketing Division into the market leader in the industry through unparalleled customer service, creative marketing and record setting sales teams. Often sought out by the city's top developers, Stephen played an instrumental role in securing Halstead Property as the exclusive sales and marketing agent for the Toll Brothers' four new developments in Manhattan, Brooklyn and Long Island City; this represents the first time Toll Brothers has ever used an outside firm. In addition, Stephen consults with some of the top developers in the country based on his knowledge and expertise in new developments. As a result of his experience, he is quoted frequently in the media.

A graduate of The George Washington University and a Licensed Real Estate Broker since 1989, Stephen previously owned and operated his own real estate brokerage, management and consulting firm, Herbert H. Kliegerman Associates, Inc. In 1998, the firm, which specialized in the management, sale and leasing of Coops, Condos, and Lofts in Downtown Manhattan, merged with Halstead Property and Stephen was appointed Executive Director of Downtown Sales.

Over the past 20 years, Stephen has established himself as a leader in the brokerage community through his efforts in the Downtown Brokers Association of which he served a five year term as its President. Stephen is also a highly active member and leader of The Real Estate Board of New York for which he currently serves as Co-Chair of the Interfirm Forum and has also served three terms on the Residential Ethics Committees (twice as Chairman) and four terms as Chairman of the Downtown Committee. Additionally, Stephen was among the catalysts for the renowned industry RLS and 72 hour co-broke rule which helped to revolutionize the way brokerage firms cooperate throughout the city.

1) In this digital age, how does your firm utilize social media, if at all and stay ahead of the competition? 

We have quite an extensive social media platform.  We have a very active Facebook page for our company and encourage all of our developments to have Facebook pages as well. We Tweet about our developments daily, use Pinterest, Instagram and Four Square -- it is critical to keep the content fresh on each of these channels in order to increase engagement and reach the audiences important to our clients. We have also created blogs for our developments informing people on current events in the area of a development as well as updates on construction, sales and other milestones.

2) What do you love most about your firm?

We have the reach of a huge company but offer theservice and hands-on management of a boutique firm. We collaborate at everystage of the process - from site analysis to the final closing, making our team true partners in the development process. It is my philosophy that working closely together and building upon each other's ideas will naturally lead to a successful project and a superior living experience.

3) What is your creative marketing motto/philosophy? 

Craft - Our goal is to craft a unique message and brand for every client we work with.  Every
development has unique attributes and if there is nothing unique when we are hired we look to create something unique to differentiate each client from the competition.

4) What part of NYC do you see becoming the go to spot to live in 2014 and
any buildings in specific?
 

I really love Hells Kitchen.  There are so many amazing restaurants and clubs in the area and it is just a short walk to the Theatre district, Lincoln Center and Chelsea Piers.  The area has so much to offer and with the development of Hudson Yards I think there will be huge appreciation in the neighborhood over the next few years.

5) Coffee or tea?
 

I prefer tea but I don't drink much of either.

http://www.halsteadpdm.com/

skliegerman@halstead.com