NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Stacy Lee: DOSM of Brazilian Court Hotel

My NativeAdVice:

How did you get into the hotel industry?   

I always knew I wanted to be in the hospitality industry; I majored in hospitality in college and worked two jobs (hotel and restaurant) to decide what part of the hospitality business I wanted to be a part of. While I loved the fast paced nature of restaurant work, the glamour and sophistication of hotels won me over. 

2. Define Success. What does Success mean to you? 

Success is getting where you strive to be; it is a constant evolution of attaining your goals. When it comes to success there is no end, nor should there be. Reaching one goal provides the platform to step up and work toward the next. 

3. What is your favorite travel destination? 

Paris .The city is an inspiration to live well. The architecture, the fashion, the gardens, the cafes. Everything is so romantic, so elegant. As Audrey Hepburn once said, "Paris is always a good idea." 

4. What is your most successful marketing strategy?  

To keep ahead of the ever changing marketing platforms. 

5. Do you utilize social media and to what capacity? 

We utilize social media to engage with our current guests and expose ourselves to potential new guests.

6. How do you differentiate your brand from all other luxury hotels?

We try not to be someone we are not. We have been in Palm Beach since the 20’s and are very well established. Guests stay with us and know we are traditional, historic, classic Palm Beach. The hotel, built in 1926, boasts a pedigree as a favorite of celebrities, power players, media moguls and socialites from Gary Cooper and Greta Garbo to Amelia Hearst and Marjorie Merriweather Post. The hotel also heralds architecture by Rosario Candela, a famous New York architect. The Brazilian Court in a perennial award winner, from Conde Nast Travelerand Travel + Leisure  to Fodors and AAA, and we feel that the numerous accolades truly speak for themselves. 

7. Have you found "co-branding" successful and in what way? 

Co-branding has been successful for us as it has allowed us to align with like companies outside of our field and gain exposure to new audiences. We recently partnered with Lilly Pulitzer for a social media co-brand, a partnership that made perfect sense for us given the brand’s long and storied history in Palm Beach.

8. What’s next for your hotel?

As with any success, we continue to evolve - one will have to wait and see.  

9. Who is your role model, either living or past, whose beliefs you would like to emulate?

 My mother. She instilled in me all the core values and taught me how to be a strong woman. I emulate her work ethic.

10. What reading material is on your bed stand? 

"Goodnight Moon," thanks to my children. It is the perfect bedtime story — it's about a child saying goodnight to everything around; "Goodnight room. Goodnight moon. Goodnight cow jumping over the moon. Goodnight light, and the red balloon…"