NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Shannon O'Neill: President of Travel Channel

My NativeAdVice:


Shannon O’Neill was elevated to president of Travel Channel in February 2014. In this role, he’s responsible for building brand strategy, developing additional programming and talent to increase ratings and creating new business opportunities for Travel Channel. He previously served as Travel Channel’s senior vice president and chief financial officer, where he was responsible for the core financial reporting, strategy and analysis function, as well as the overall digital strategy and operations for the brand.

Prior to joining Travel Channel, Shannon served as senior vice president and general manager of Golf Channel’s new media business from 2007-10.  Under his direction, Golf Channel’s new media business grew from single-digit revenues to over $50mm.

How did you get into the travel/media industry?

I was extremely fortunate to work for Comcast for over eight years, which included four years at Golf Channel. I actually started on the cable side, but then moved to the programming side and worked for Jeff Shell, who was then the President of Comcast Programming. Jeff was an amazing leader and mentor, and I learned the programming business from him and his great team, in particular the network leadership teams at E!, Versus, Comcast Sportsnet and Golf Channel.

Tell us about Travel Channel. What inspired the idea and what is your vision for the company?

Travel Channel is over 28 years old, and yet still feels like a startup. I love TV and I love Travel, so I feel very lucky to be in my position. It’s easy to go to work each day when you love what you do and work with so many great people. The vision is simple – to connect our viewers to the world – amazing places, amazing people, amazing stories.

What strategic partnerships/marketing strategies have you implemented that have attributed to Travel Channel's success?

Partnerships are critical to our success – advertisers, distributors, production companies, and of course marketing. On the marketing side, we look to partner with brands that reach our target audience. Past and current partners include NASCAR, MLB, Sports Illustrated and the NFL, as well as travel-related partners like US Travel Association, Brand USA, the National Parks Foundation, and the Travel & Adventure Show.

What industry trends are you noticing and how do you capitalize on them?

There is obviously a lot of discussion and coverage around how consumer behavior is evolving – how we watch TV, when we watch, and where we watch. But I think a lot about the ever-present need for great storytelling, particularly in non-fiction. Over the last few years, some programmers have felt like audiences no longer have the patience for storytelling, and that a generation w/ ADD can only handle short bites and shocking situations. But we believe that people want great storytelling now more than ever, and you can see that with all of the great scripted programming. We are aiming to do the same high quality, great storytelling in non-fiction travel.

Life Motto?

Very good question, but I’m not sure I have ever thought about a good answer to that. But at my core, I believe in always being optimistic, always believing that things can get better. Rational, but optimistic. I like to surround myself with positive-thinking, can-do people. Optimism energizes me.

Travel Channel's Motto?

Our tagline is “Travel Moves You.” We like the double meaning – we physically move you and emotionally move you. Amazing travels and incredible people.

Your greatest success as president of Travel Channel?

Yet to come.

Most difficult moment-how did you overcome and what did you learn?

I co-founded a .com startup in the late 90’s. In late 2001, we made the very difficult decision to shut down the company and layoff our staff. What began as the most exciting work experience, turned into the most disappointing. But I learned so much from the experience, all of which has helped me be successful today. What also makes me happy is that my co-founder and all of our key employees have all gone on to great success, so we all learned and applied to our future decisions.    

Your advice to an aspiring entrepreneur?

Always raise more money than you ever think you will need. There is nothing that stunts growth and innovation more than constant fundraising. If you think you need $1mm, get $2-3mm.

Describe the ideal experience watching Travel Channel.

My ideal experience would be that when I come home each night, my family’s first choice for TV is Travel Channel, along with HGTV and Food. If both my wife and daughter want to watch Travel Channel every night, then I know we are doing something right. And that is becoming closer and closer to reality.

How do you motivate your employees?

My role is to provide the vision and inspiration, and then empower the team to do what they do best. I am big on honesty and transparency; encourage risk-taking and thinking differently, and sharing all of the credit while assuming full responsibility for what doesn’t work. And at the end of the day, this should be a lot of fun – We’re Travel Channel – what’s not to love!

One food and drink left on earth, what would you choose?

Sushi and vodka soda w/ lime.

What literature is on your bed stand?

Almost always something in the “historical fiction” genre. I recently read “NY: The Novel” and I am almost finished “London: The Novel.” I love history and the personal stories make it relatable and entertaining.

Role model - business and personal?

I am fortunate to have worked for several great leaders, and at Scripps there is an abundance of great people to model after. But at the end of the day, my father is still the biggest influence on how I conduct myself at work and in my personal life.

Current passion?

 I absolutely love my job; we have such great people and so much opportunity. And of course, I love traveling and exploring the world with my wife and 12-year old daughter.

Favorite travel destination?

I never get enough of Hawaii, but I always believe my favorite destination will be the next one.

What's next for Travel Channel?

We will mark our 30th anniversary in February of 2017, and we plan to celebrate our best year ever!


Prior to joining Golf Channel, Shannon served as vice president, emerging networks for Comcast Programming Group where he was responsible for developing and launching new media businesses.  His final project with Comcast was the launch of FEARnet, the first multi-platform horror network, in partnership with Sony and Lionsgate.

Prior to joining Comcast and Golf Channel, Shannon co-founded a startup venture which developed a proprietary system for capturing, filtering and tagging financial information on the web.  He began his career in the Philadelphia office of Ernst & Young.

Shannon is a CPA and received his bachelor’s degree in accounting from the University of Delaware. He, his wife Dawn and their daughter Devin live in Bethesda, Md.