NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Shafqat Islam: Co-Founder & CEO of NewsCred

My NativeAdVice:


Shafqat Islam is the Co-Founder and Chief Executive Officer of NewsCred, the world’s leading content marketing platform. As CEO, Shafqat manages the strategic growth of the company, pioneering marketing technology for the future and helping brands transform the way they connect with people, build brand love and win more customers. NewsCred provides brands with a single platform to streamline the entire marketing process -- from unparalleled audience insights, content recommendations and brand compliance, to social publishing, distribution and analytics. In one place, brands gain exclusive access to the world's largest content marketplace, licensed content from 5,000 leading publishers, original bespoke content from winning creators and user-generated content from your brand’s biggest fans. NewsCred is on a mission to help marketers create content people love, and prove that great content will drive long-term business growth.

How did you get into the Tech industry?

My parents always wanted me to become an engineer so the importance of technology was ingrained in me from a young age. My first real taste was when I was in high school, I started a website for the band Hootie and the Blowfish and I had e-commerce running on it. The site hit its peak when I was in college and I was probably bringing in a couple thousand dollars a month. After the experience of running the site I thought to myself, “This Web thing is pretty exciting.” I also get made fun of for the rest of my life because I ran a Hootie site.

Tell us about NewsCred. What inspired the idea and what is your vision for the company?

It’s always been about content for us - the content that brands and publishers create, the content that people consume, and the relationships content helps build. We first dreamt up NewsCred as a consumer facing news site. As the market shifted towards content marketing, we saw a huge opportunity to help publishers get their content in the hands of more consumers and help brands use content to connect with their audience. My vision for NewsCred is to help transform the marketing industry and make it better for both marketer and consumer. We want to make the customer experience better by helping marketers publish great content that resonates, across all touchpoints.

What strategic partnerships/marketing strategies have you implemented that have attributed to NewsCred's success?

Where do I start? We have been incredibly fortunate as the content marketing industry rose around our offering. As the first mover in the space, we’ve been able to work with incredible partners to seize the opportunity. From LinkedIn to Pinterest to Outbrain and Getty and Shutterstock, we’re constantly getting closer to other technology and content leaders. We also have incredible agency partnerships including Havas, Mindshare, FleishmanHillard, and more. We’ve always believed in building an open ecosystem.

What industry trends are you noticing and how do you capitalize on them?

We say this often at NewsCred, “Marketing has a marketing a problem,” brands are getting so wrapped up in data and measuring results that they’ve forgotten that behind their efforts are real people. We’re not only trying to bring people back into the equation, but bring them to the forefront of it all. Marketers need to start looking at the individuals they are engaging with, and connect with those people, not the numbers they represent. We’re doing this by empowering marketers with Audience Insights, our proprietary analytics solution that gives marketers real-time insights to the individual people that are most important to a brand, a 360-degree view of individual’s content journey, and an analysis of content trends and audience behavior over time. This is our solution, but lot of folks are focusing on solving this problem, including large players like Facebook and their focus on people centric marketing.

Life Motto?

If you aren’t being told “no” often, you’re not pushing yourself hard enough or thinking outside of the box.

NewsCred's Motto?

"Content is the connective thread of all marketing."

Your greatest success as Founder/CEO of NewsCred? Most difficult moment-how did you overcome and what did you learn?

There isn’t a single moment. I’m most proud of the people we’ve hired -- we have 200 exceptionally committed, brilliant and passionate people working here. That’s the greatest success. The greatest challenge was the early years -- we were not very successful during the first 3 years with few customers, not much revenue, no salaries etc. The biggest learning was that resiliency and perseverance are the only things that matter long term!

Your advice to an aspiring entrepreneur?

Get a job. Have a boss, and then do the startup thing. As a college student, it seems so easy to think, “I have an amazing idea and I’m going to run with it and start my own company”. The real world doesn’t work that way - it takes a lot more to bring a great idea to life and make it a success. Getting a job and working for someone else might not be as exciting, but it gives you a much better perspective and you realize what kind of a boss you want to be. If you’ve had a great boss, you say, “I want to treat people who work for me in that same way.” And if you’ve had a bad boss, you say, “I’ll never do that to someone else, because it really hurt me, or it frustrated me.” It’s all about building empathy.

Describe the ideal experience using NewsCred.

NewsCred gives marketers - and even sales people - a competitive advantage that was previously unavailable in the market. From a single platform you can see who is engaging with your content and that of your competitors, target individuals more effectively, as well as plan, source, license, publish, and measure the impact of your content. And you can do all of that at a global scale with easy-to-use workflow and governance tools. The ideal experience using NewsCred is feeling confident in the content marketing strategy you are deploying and doing it all with speed and scale. More importantly, we help marketers feel accountable for revenue growth and marketers should feel proud of that.

How do you motivate your employees?

Our company is its people - you can’t outsource culture and collaboration. As such, we do everything we can to make sure they are happy - maintain a fun and inspiring office environment, provide opportunities for career growth, and encourage team building.

One food and drink left on earth, what would you choose?

That’s a tough one, I eat like a five-year old child so it would definitely be a toss-up between Froot Loops and Nutella.

What literature is on your bed stand?

I just finished reading “The Hard Thing About Hard Things” by Ben Horowitz, it was phenomenal! I also recently discovered some great blogs - SaaStr, which is by the Co-founder of EchoSign and Thomasz Tunguz, the venture capitalist’s data driven blog for startups.

Role model - business and personal?

Elon Musk. I admire his perseverance, he’s been through a lot and in spite of that he always come out successfully on the other side. I also just love that he dreams so big - it’s not just about building great technology, it’s about helping the human race.

Current passion?

My wife and I just recently had a baby so outside of NewsCred, I spend all my time with her, goofing around, taking selfies, etc. - just check out my Twitter feed.

Favorite travel destination?

Thailand. I was born there so I try to go back often -- the people are amazing.

What's next for NewsCred?

The marketing technology landscape is booming right now, and the competition is getting noisier. Our goal is to grow with the marketers we serve to ensure that we’re providing them with the best technology that empowers them towards success. We believe we are building a company of consequence and we can take this company public soon.