NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Seymour Duncker: CEO & Founder, iCharts

My NativeAdVice:


Seymour Duncker is the CEO and founder of iCharts, an embedded cloud business intelligence (BI) and analytics software startup in the Silicon Valley. His mission is to give everyone at a business the power of business intelligence (BI) and the tools to make data-driven decisions. With visual analytics that update automatically and embed right into existing business tools, iCharts’s software makes it easy to analyze data from a single source of truth. iCharts’s clients include Akustica, Bailey International,, Fairlife, MailChimp, OldCastle, Medium, and Street Furniture. Seymour founded iCharts in Germany in 2008 and officially launched at the TechCrunch 50. The company was named the 2016 NetSuite SuiteApp of the Year and a Google Cloud Partner. Today iCharts has offices in Mountain View and Roseville, California. Seymour lives in the Silicon Valley with his wife, Valerie, who works in finance at iCharts, and their three kids. He enjoys hiking especially in national parks.

How did you get into the industry?

I was always interested in data. My university thesis was in management information systems or MIS. I designed the first sales information system for Compaq Europe. I then went to work for SAP, and began to really understand the challenges around working with data with the technology of the time, which ultimately led me to start iCharts.

Any emerging industry trends?

There is a massive shift happening in the business intelligence (BI) and analytics space, in terms of technology and business model.  The traditional BI stack is disappearing as we move towards multi-tenant cloud BI. This becomes a huge opportunity for companies to empower all their employees with real-time analytics from a single source of truth. The companies that are able all their employees to effectively make use of the mounds of data being generated are the ones that will ultimately survive.

Any industry opportunities or challenges?

Any organization today faces the problem of way too much data. But what do they do with it; how do they make sense of it? A business has an exponentially better chance of succeeding when it effectively makes sense of that data.

Inspiration for the business idea, and your vision for your business iCharts?

I saw startup after startup reinvent the wheel building their own custom dashboards for their companies and services. If everyone needed the same capabilities, why not do the heavy lifting for them and let them focus on what they do best? That’s when I started iCharts.

What's next for iCharts in the near future?

First, we plan to duplicate the success we’ve had with NetSuite by becoming the defacto standard embedded in other SaaS ecosystems. We are pushing into additional ecosystems in a systematic fashion.  We think our relationship with Google as a Google Cloud Partner and our implementation of iCharts for Google BigQuery will help accelerate this vision of embedded analytics.

Your key initiatives for the success of the Business?

The best initiative we’ve embarked on was focusing on building a great team. It makes a world of difference. I think we have a built a great team and plan on continuously adding to it.

Our second key initiative was to focus on owning an ecosystem - NetSuite - first. It has really validated our product and strategy and has given us the credibility and insights to provide value to other ecosystems as well.

Your most difficult moment at the Business? (and what did you learn?)

The first year was the most difficult moment at iCharts because we launched right before the recession in 2008. But it was also an incredibly valuable lesson in entrepreneurship and focus, and getting through those tough times really build your resilience.

Ideal experience for a customer/client?

There is nothing better than when a client gets up and running with our software with no hassle. Our goal is for them to depend on iCharts to make business decisions every day.

How do you motivate others?

I find that people respond best when you trust them and empower them to completely own their areas of responsibilities.

Career advice to those in your industry?

Anyone entering the analytics space should develop a full understanding for cloud based business intelligence solutions. Once you enter the space, hyperfocus on a single goal; and then build a great team around mission.

Bonus answer:

11. Role model/hero:

Elon Musk for simultaneously pursuing space travel, solar energy and transportation