NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Sexton Garcia: GM, The Meridian Hotel

My NativeAdVice:


Having grown up in the melting pot that is Miami and traveling extensively, Sexton Garcia has had a lifetime of experience with different cultures – all preparing him for his interaction with guests from around the world in his current role as general manager of The Meridian Hotel. Previously a pioneer of Central Florida’s fashion scene as the owner and manager of an array of clothing stores in Gainesville, Florida. Garcia has accumulated an impressive skillset that combines with sales, marketing and interpersonal communication. URBANICA’s divergent hiring philosophy of bringing on creative individuals with no past hotel experience made Garcia the perfect fit for his current position. “My lack of experience in hospitality was a large part of why I was recruited to join the Meridian team,” said Garcia. Garcia pushes to make sure each guest feels a sense of belonging, starting with a “Welcome Home” at the door. Even as an employee, experiencing such an engaging ambiance daily drives his motivation to make The Meridian Hotel lobby known as the neighborhood living room.

How did you get into the industry?

My friend which also happens to be one of the founders of Urbanica suggested that I might be good for the brand. That, along with the philosophy of hiring staff with no prior hotel experience is what made me a perfect fit. Best career move I’ve ever made!

Any emerging industry trends?

The movement toward boutique hotels seems to be the current trend. It seems everyone is on the bandwagon these days. Larger chains are trying to give warmer, more personalized service although it becomes a bit difficult because of the size of their properties and the costs associated with it. Few are able to accomplish the service and attention required to achieve the true boutique experience.

Any industry opportunities or challenges?

The opportunity has been that boutique hotels are in trend, this has always been our platform.  All of our properties are under 100 rooms which allows us to offer the true boutique experience and successfully capitalize on the current shift in hospitality.

Inspiration for the business idea, and your vision for the Business?

We travelled extensively and saw the need in the market for the type of experience we now offer. We think outside the box. Our vision is to continue growing as a boutique chain offering the style, service and comfort we ourselves would want to experience, always at a more affordable price.

What's next for the Business in the near future?

We are currently working on a few projects in Miami Beach, all under the Urbanica brand.

Your key initiatives for the success of the Business?

Our initiative is to hire people with no hotel experience so there are no preconceived notions. We are then able to teach our people to think independently and give empathetic service… People ultimately love to help others when given the proper resources.

Your most difficult moment at the Business? (and what did you learn?


Ideal experience for a customer/client?

Complimentary cocktail upon check-in, upgrade to a better room and then, the best service they’ve ever received. “Welcome Home. Anything you need, just ask”

How do you motivate others?

By example.

Career advice to those in your industry?

Your job in hospitality is to make someone’s experience memorable. Always be genuine and never say no. There is always a way to satisfy a request. Anticipate!