NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

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Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

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Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Scott Lesizza: Founder, Slyde Charging Solutions & Principal, Workwell Partners

My NativeAdVice:


Scott Lesizza is a founding principal of Workwell Partners, a cutting-edge provider of workspace furnishing solutions based in New York City. He also recently founded Slyde Charging Solutions, a family of products that provide lockable and convenient workstation tools to charge, store and secure valuables and electronic devices. With over 20 years of experience in the furniture industry, Lesizza founded Workwell Partners in 2002 with co-founders Jason Lesizza and Jonathan Kessler, after working as a top salesperson for Humanscale, a premier designer and manufacturer of high-performance ergonomic products for the workplace. Lesizza has led his team to successfully complete workplace and educational projects at the Excellence Charter School, Growing-Up Green Charter School, the Newsweek corporate headquarters, Segal & Company, and many more. He received a Bachelor of Arts in psychology from Hamilton College.

How did you get into the industry?

I remember walking out the doors of an extremely hot auditorium at college graduation and saying to myself, “What the heck am I going to do now?”. I had no job prospects and I was sleeping on my mom’s couch in a studio apartment in the city. It was the mid 90’s when the job market was not great, but the one job that you can always find are sales jobs. After a month of job interviews with little success, I ran into a fellow Hamilton alum and rugby player who had graduated a year before me. He told me about his success at a company called SoftView (now Humanscale). I interviewed, got the job and began my career in contract furniture.

Any emerging industry trends?

I see many industry trends in the world of contract furniture and workplace environments. Smaller desks meant to act more like “touchdown stations” are sometimes being used by different employees each day. Sit to stand desks are the norm. Campus-like office environments where people take their laptops and work in multiple settings throughout the day are also commonplace. I’m also seeing reclaimed wood incorporated into almost every office project we’re a part of.

Any industry opportunities or challenges?

I have seen a number of creative business opportunities sprout up due to the increasing prevalence of coworking spaces. It seems like we are not too far off from Uber for office spaces. In addition, companies that can develop products that utilize metadata to create a more efficient use of office space can do very well.

Inspiration for the business idea, and your vision for Slyde Charging Solutions?

The idea for Slyde came about organically. Three years ago there was a rapid and sudden shift to the “open office”. Virtually everyone wanted benches instead of large workstations and private offices. Benches are plain and very hard to differentiate one from another. It was on our fourth mock up when I realized that I couldn’t tell my product from my competition. I knew we had to do something to differentiate ourselves. We blew up a large rendering of our next mock up, taped it to our conference wall and brainstormed as a team. The first thing we noticed was that it was very sterile and impersonal. We had feedback that users did not like the fact that they no longer had personal boundaries, nor a place to put images of their family, an autographed baseball or other personal effects. We needed to give this back to them. We also noticed that with the new open office layouts and shrinking desk space, there wasn’t a place to easily charge phones and tablets without taking up valuable worktop space. We decided to address all three needs by creating what is now our Divyde product. The immediate goal was not to create a new company. It was simply to win that particular project, which it ultimately did. This happened on a few subsequent projects before I knew we had something special.

What’s next for Slyde Charging Solutions in the near future?

We’re pushing our family of Slyde products nationally and plan to increase distribution throughout the U.S.. Our sales projections are lofty and we are already starting to see hasty imitations. This is a very timely line of products, and the time is now.

Your key initiatives for the success of Slyde Charging Solutions?

Finding fabricating partners was very difficult, but we have a fantastic partner now. Another initiative was taking the product from functional to beautiful, so partnering with a great product designer was key. Lastly, changing the natural human tendency to go towards “that’s the way we have always done things” and just getting the product and concept in front of people.

Your most difficult moment at Slyde Charging Solutions? (and what did you learn?)

I had to learn that functionality, aesthetics and marketing are equally as important.

Ideal experience for a customer/client?

Offering people an opportunity to personalize their space in an otherwise impersonal environment. We also aim to free up valuable desktop space and make sure their personal property is secure.

How do you motivate others?

People are inspired by great entrepreneurial stories where someone saw an opportunity and acted upon it. Customers like being a part of the journey, as do employees and partners. When an entrepreneur or business leader’s passion comes across, it will inevitably motivate those involved. It’s infectious. You can’t fake passion or the courage of your convictions.

Career advice to those in your industry?

Take chances, always try to think two steps ahead, build your own personal brand online and in the press, make trustworthy industry friends, and if you ain’t having fun doing it, don’t.