NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Scott Allison: Chairman & CEO, Allison+Partners 

My NativeAdVice:


Scott Allison is chairman and CEO of one of the fastest-growing global communications firms in the industry. Allison+Partners was named PRWeek’s 2015 “Midsize Agency of the Year,” In2 SABRE’s 2015 “Most Innovative Agency” and The Holmes Report’s 2014 “Agency of the Year.” Scott oversees the firm’s international growth, while continuing to provide communications counsel to many high-profile executives and clients. Prior to founding Allison+Partners, Scott was the West Coast president of Connors Communications and a senior vice president and partner at The Gable Group. He also served as a supervisor with Direct Communications, a San Diego-based political consulting group, and as deputy communications director with United States Senator Pete Wilson. A patron of San Diego State University’s School of Journalism and Media Studies, Scott provided a founding gift to the Glen M. Broom Center for Professional Development in Public Relations and funds a scholarship that supports internship opportunities for students.

How did you get into the industry?

I was a journalism major with an emphasis in public relations at San Diego State University.  My first job out of college was with a political consulting firm in Dallas, and then I joined a small PR firm in San Diego.

Any emerging industry trends?

We’re continuing to witness an incredible paradigm shift in our industry.  With traditional media outlets continuing to scale back, reaching key influencers has become more challenging than ever. In response, clients and agencies are investing in technology and content programs that reach consumers directly.  Two pillars of strategic communications, research and measurement, are easier and more cost-effective these days, but there is an ongoing investment that needs to be made in additional resources. It’s very difficult for small and midsize agencies to keep up with that required investment.

Any industry opportunities or challenges?

There are real challenges in the ever-shrinking traditional media outlets.  Newspapers in the U.S. are incredibly hard hit and this has stripped away traditional outlets to take clients’ stories to. It takes a much more diverse campaign to tell and amplify a brand’s story.

Inspiration for the business idea, and your vision for Allison+Partners?

In the summer of 2001, COO Andy Hardie-Brown and I were working at a small New York PR firm. The dot-com collapse was in full swing and we spent an evening at a café in San Francisco discussing the future of public relations and how we could potentially build a new agency. Two months later, Allison+Partners was born. We believed we could create an agency where talented people could thrive in a collaborative environment that was devoid of hierarchy and politics. Today, we operate 25 offices on three different continents and represent some of the world’s great brands, including Progressive, Samsung and Toyota.

What's next for Allison+Partners in the near future?

We just opened our first offices in Germany and acquired a small firm in Japan. We will continue to grow geographically as we build out a truly global firm, and we continue to make tremendous progress with our content division, All Told. We’re blessed to have so many great clients that trust us to develop and provide the latest and best tools to maximize their communications goals.

Your key initiatives for the success of Allison+Partners?

There have been so many employees who have contributed to the success of our business. One of the keys to success has been hiring so many smart people and retaining them for many years. It’s provided tremendous stability to the business as we’ve grown. The core values that we established when we launched the business have also stood the test of time and worked across borders as we built the company.

Your most difficult moment at Allison+Partners? (and what did you learn?)

There have been a couple of very competitive new business pitches that we didn’t win. Two that come to mind are Taco Bell and Cliff Bar. I always felt we could have done incredible work for these brands. You have to learn from the losses and come back better and continue to work on your service offerings. It can be character building!

Ideal experience for a customer/client?

We tell all of our new clients that we hope we’re the last agency they’ll ever have to hire. We pride ourselves on doing great work and treating clients very well, which includes providing strategic counsel tied to their business goals and developing authentic relationships. We’ve been fortunate to have clients stay with us an incredibly long time and give us the opportunity to provide them with many new services.

How do you motivate others?

You have to lead by example. The founders of the company are hard-working and humble. People also want to know you care, both about the company and about them.

Career advice to those in your industry?

Know that you can build a lifelong career in the agency business. Many people think agencies are good starting points and that you should work at one early on in your career.  It doesn’t have to be like that.  We have many senior people here who have spent their entire careers at agencies and have flourished.