NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Sarah S. Berman: Founder & President of The Berman Group 

My NativeAdVice:


Sarah S. Berman is Founder and President of The Berman Group, Inc. Sarah has over 15 years of experience in strategic business communications and has earned a strong reputation for her creative corporate identity programs, targeted cross-marketing campaigns, creative advertising and sales training programs. Sarah and The Berman Group team produce frequent professional seminar and conference programs for clients in diverse industries. Recently, The Berman Group was tapped by the Mayor’s Office of New York City and New York City Economic Development Corporation to launch a public events series in Lower Manhattan to spur economic development along the Water Street corridor after Hurricane Sandy.

How did you get into the PR industry?

I studied Urban Planning and I was enamored by New York City when I arrived from Philadelphia to study.  I got my first job in communications in the textile industry and then I found another position doing communications in the real estate business—I have remained focused on the real estate industry ever since.

Tell us about The Berman Group. What inspired the idea and what is your vision for the company?

I wanted to help the construction and real estate industries define what they do and I found public relations to be a creative vehicle to spread the word. I was fortunate to make many friends in construction and real estate early in my career and my vision was really just to support the friends I had made in these industries.  Today we are fortunate to be one of the top agencies serving these fields and I love to push the envelope of what is possible—whether it’s using new technology, hosting a huge industry event, or engaging the public in a publicity campaign.

What strategic partnerships/marketing strategies have you implemented that have attributed to The Berman Group's success?

We have built strong relationships with media outlets as well as trade associations.  We support several trade associations with pr, marketing and events services but we also have leveraged these associations to foster our networks and enrich our clients’ businesses through speaking and leadership roles.

What industry trends are you noticing and how do you capitalize on them?

Everyone wants the newest technology enhancement or innovation—we need to be current and push our clients to move to the next level. Our programmers study and learn at every stage of their careers and we have used social media and technology-driven communications on every campaign we complete.

Life Motto?

Life only happens when you show up.

The Berman Group's Motto?

Be the best you can be—no one can ever fault you for trying harder than anyone else.

Your greatest success as Founder/CEO of The Berman Group? Most difficult moment-how did you overcome and what did you learn?

My greatest success has been finding others who can innovate and lead areas of our business.  Like any business owner, I have experienced setbacks, but I find it’s how we deal with them that is what people judge. My team depends on me to know the answer or the “way out” if a problem arises and almost everything in business can work out if you have the right attitude and a will to succeed.

Your advice to an aspiring entrepreneur?

Believe in people as much as you believe in yourself. Nurturing great talent has been a challenge but has given me the most satisfaction.  I am extremely risk-adverse but starting my business was a great decision for me—aspiring entrepreneurs should know that if they love what they do and believe they do it well, others will see this too.

Describe the ideal experience using The Berman Group.

I would love to do a major charity event with all of our clients—we are coming up on our 10th anniversary and I have tried to figure out a way to bring people together around a cause like this.

How do you motivate your employees?

I support them as they learn, I always stand behind them, and I like to think we help them realize potential–we don’t set limits as to how much employees can achieve in any given position.

One food and drink left on earth, what would you choose?

Fish tacos (ideally on a beach) with wine.

What literature is on your bed stand?

A ridiculous pile of fashion magazines that I don’t read until I travel; then I take a super heavy bag to the airport (one area that I realize can be aided by technology but I prefer to stay in paper age).

Role model - business and personal?

My dad (business and personal)-he owns a small auto repair business in Norristown, PA. I think we deal with the same issues every day but the cast of characters is different.

Current passion?

Spin class and becoming a better cook

Favorite travel destination?

I took an amazing journey to Zambia on a charitable mission at the end of last year and I hope to visit again soon.

What's next for The Berman Group?

I hope we get to keep working in a field we love with enough time and resources to support good causes.