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NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur

 

Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of LittleThings.com

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of Edmunds.com

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of Reputation.com

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

Thursday
Nov082018

Roy Taylor: Serial Entrepreneur

My NativeAdVice:

Roy Taylor is a 7-figure millennial serial entrepreneur who committed to living his life by the motto “Life By Design”. In 2018 he invested in multiple companies based around his priorities; health, wealth, & happiness. Roy now teaches others how to do the same, while scaling his ventures to 7-figures. Roy is the co-owner of DRIV3, the premier Los-Angeles based Exotic Car rental business. He also co-owns Ceeze (@ceezemc) a custom shoe company, which made shoes & bags this year for celebrities such as Lebron James, Tekashi 6ix9ine, Rich The Kid, and been featured on Hypebeast & HighSnobiety. His other ventures include his DTLA clothing print shop TektonLand (@TektonLand), a cannabis company Magic Pipe (@mymagicpipe), & his inner circle where he mentors upcoming entrepreneurs.

How did you get into the industry?

I originally got into entrepreneurship at the age of 19- someone tried to get me involved with a network marketing company. While I don’t really like all aspects of network marketing, it opened my eyes to the power of personal development, the law of association, and mentorship- ultimately that led me to become a serial entrepreneur & a 7-figure earner. At the moment, I own & manage various positions in 6 companies, ranging from an exotic car rental business to a Los-Angeles based clothing print shop, to social media marketing services.

Any emerging industry trends?

A huge emerging trend I’ve been noticing right now in entrepreneurship is the automation revolution. We are seeing companies cut massive jobs opportunities by using robots and software. I also see that on a micro level with fellow millennial entrepreneurs using software to do less work but make more- it started with instagram marketing but now it has spilled over to many many platforms and will continue affecting those who take action on it…and those who don’t.

Any industry opportunities or challenges?

I think more than ever, digital ads are continuing to present an amazing opportunity for anyone in the world who has a computer! We’re seeing billions of dollars being spend monthly digitally, from amazon to facebook, instagram to google! I think that more people should look into learning how to market online using Facebook Ads, and the amazing thing is that you can promote any service or product to any particular niche…and 90% of the time that niche hasn’t been fully explored!

Inspiration for the business idea, and your vision for the Business?

Essentially, most entrepreneurs have a strong why that fuels their daily motivation, drive, and grind! My why started with a desire to take care of family after my parents can’t anymore- it also stemmed from my gut instinct telling me “Roy, you should force yourself to make money online so you never have to have a 9-5 job”. Trust me, I’ve had many ups and downs, but after a few years (and a changing landscape!) digital entrepreneurship has become easier and easier! Each of my current businesses was built with my interests in mind- I love cars, so I built an exotic car rental business. I love fashion, so my custom shoe company always laces me up with fresh shoes! My vision for my businesses is scaling them up from 6-figures each to 7-figures in 2019. I’m hoping to make some more large-scale collaborations with fashion companies and expand my digital advertisement team.

What's next for the Business in the near future?

The most exciting changes coming for my businesses will be my new house in Hollywood, Los Angeles. This house is being paid for by my companies and will host new members of different companies, and help train/assist them with development for each business! I’ll have more of my team around me which will help increase productivity and allow me to mentor these individuals to push my businesses to 7-figures.

Your key initiatives for the success of the Business?

EXAMPLE: Tell us about any successful or profitable activities or decisions that you have been involved with, such as marketing strategies or partnerships, that have contributed positively to the Business)

As I said before, digital marketing has helped every single business I own to flourish. I have been able to cut costs by automating my inbound leads and sales. I recommend every business starts building their online presence and running ads at least on Facebook Ads. Another incredibly resourceful initiative is hiring interns- most people with established brands forget that there’s many many people out there just looking to get involved in any way, shape, or form with your industry! Give them an opportunity to learn the ropes while assisting you get basic/specific tasks done!

Your most difficult moment at the Business? (and what did you learn?)

My most difficult moments (plural!) have been the challenges of dealing with desperate employees- sometimes you hire someone who turns out to be in a back-against-the-wall situation, and 5 days into the work they start needing to get paid, they can’t commit unless you give money ahead of time, etc. Working in Los Angeles, I’ve found many many people like this who are living on the edge. It truly helped me understand that unless you work with someone who isn’t living in a desperate mindset, the work will always be priority 2. That takes time away from getting tasks accomplished on time, efficiently, and without stress.

Ideal experience for a customer/client?

Experience is everything. For my physical businesses, I urge my staff to provide the best experience by thinking about the little things- it’s the small gestures that show the client that you care. For my digital businesses, a good experience is clear and quick communication. Clients hate being held up, or not getting answers same day… if you don’t message them quickly, they will just leave and go to your competitor!

How do you motivate others?

I love motivating others, as much as I love motivating myself! As my mentor said, “People often say that motivation doesn't last. Well, neither does bathing - that's why we recommend it daily”. I like to rant on my social media profile on instagram about entrepreneur stuff. I also stay active on Facebook by posting my favorite quotes, breaking down a specific thing many people might be going through, or just providing insight on a certain topic. The most effective motivation comes from getting around me- that way you see how I live, my standards, how I speak and stand, and my environment…usually that is a pretty good motivator for others!

Career advice to those in your industry?

Sales is the key to making money. It’s simple as that! Before I understood how integral sales was, I was struggling to make money, even as a “natural”. Once I dived into Sales, whole life changed. I realized I could sell items for $1,000 instead of $10. And I learned that selling $100,000 is just as hard as selling $10,000! Once your mind becomes open to sales, a whole world of opportunity appears to you! A great place to start is a book called “How To Master The Art Of Sales” by Tom Hopkins! Thanks for taking the time to interview me, find me & let’s connect on Instagram at @RoyTvylor.