Search

NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur

 

Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of LittleThings.com

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of Edmunds.com

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of Reputation.com

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

Thursday
Mar162017

Rose Wang: Founder & CEO, Six Foods

My NativeAdVice:

Bio:

Rose is the co-founder and CEO of Six Foods, a company that makes healthy, delicious, and sustainable foods with insects. She is a Forbes 30 under 30 social entrepreneur, ELLE USA Impact Award winner, Echoing Green climate fellow, MassChallenge Gold Winner, Harvard Dean's Design Challenge winner, and TEDx speaker. Rose worked in strategy and marketing at Abercrombie and Microsoft. In college, Rose managed HSA Cleaners and The Harvard Shop through Harvard Student Agencies, managing an annual budget of $1.5M. She also has a passion for education and sits on the board of an education non-profit, Wema Inc., in Kenya. Rose is a graduate of Harvard College and plans to matriculate to Harvard Business School in 2018 as a part of the 2+2 program.

How did you get into the industry?

My co-founder Laura ate a fried caterpillar when she studied abroad in Tanzania and it was love at first bite! When she came back to the US, she started researching why people were eating insects in Tanzania and not in the US. That's when we discovered that insects are one of the most sustainable protein sources available. For example, it takes 2000 gallons of water to produce 1 lb of beef, but it only takes 1 gallon of water to make 1 lb of crickets. Plus, crickets have more protein and 33% less fat than beef! That's when we started our mission to get Americans excited about eating bugs!

Any emerging industry trends?

Since, we are one of the first foods made from bugs, we get to help set industry trends! One of the biggest industry trends is replacing whey protein with cricket protein. There are cricket protein bars, cricket cookies, and our own cricket chips.

Any industry opportunities or challenges?

Our biggest challenge is pioneering the industry and getting people over their fears of eating bugs! However, that's also the opportunity. Industry reports show that 33%-50% of Americans want to eat bugs, and we are having a hard time keeping up with the demand.

Inspiration for the business idea, and your vision for the Business?

We want to be THE bug food company that paves way for a number of insect food products to show people the possibilities! Noma, the best restaurant in the world, has been experimenting with ants for the last seven years. We are barely skimming the surface with insects in the culinary world, and chefs and food producers alike are so excited that there are over 2,000 varieties of edible insects to play with.

What's next for the Business in the near future?

We have more products coming out soon :)

Your key initiatives for the success of the Business?

You can try the world's first ever cricket chip by going here or here or checking our store locator to see if we're right next door!

Your most difficult moment at the Business? (and what did you learn?)

In the first year, every one told us that we were crazy! No investor wanted to invest in us, no manufacturer wanted to make cricket chips, and even the health department wouldn't let us use crickets as a food. Two years later, we were on Shark Tank, got an investment from Mark Cuban, Forbes 30 under 30 for social entrepreneurship, Echoing Green fellows, and we can't keep up with demand. In the end, listen to your market. Despite our difficulties in the beginning, we were one of the most funded food Kickstarters and consumers were so excited about Chirps. We pushed through the naysayers because we believed we were onto something revolutionary.

Ideal experience for a customer/client?

Under promise and over deliver!

How do you motivate others?

People just want to be seen and heard, and I do my best to see and hear them.

Career advice to those in your industry?

Grow strategically and be smart with your money.