Search

NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur

 

Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of LittleThings.com

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of Edmunds.com

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of Reputation.com

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

Thursday
Apr242014

Richard C. Kessler: Chairman & CEO of The Kessler Collection

My NativeAdVice:

Bio:

Richard C. Kessler, Chairman and CEO of The Kessler Collection -- a portfolio of 12 artistically inspired boutique hotels and restaurants -- has become a nationally recognized industry leader through his entrepreneurial business sense and experience guiding The Kessler Collection, Marriott Autograph Collection and Days Inn, mixed with a creative energy and dedication to purpose.

How and why did you get into the hospitality industry?

I majored in engineering at Georgia Tech to become a real estate developer. In interviewing small entrepreneurial development companies, I met Mr. Cecil Day, who developed apartments in Atlanta. I passed up numerous job offerings with large companies in banking, stock brokerage, and engineering to pursue my dream. Cecil’s offer was to join him and become his partner, and President of the company in a few years at the salary of $9,000 / year in 1970. The other large companies offered more but not the opportunity to learn development by immediate and active involvement.

After his family summer vacation, I found three yellow pages in handwritten pencil. The top of the page read “Days Inn of America”. The three pages described a budget hotel chain starting with three. After reading he asked me to tell him my thoughts. I said it is exciting, and yes, I think it would work. That week on Friday afternoon, I designed the logo standing beside Mr. Day.

He soon asked me to gather the corporate apartment management folks to discuss. After a few hours of discussion, the team voted to support this idea. Days Inn was off to a quick start after Mr. Day completed a sale of his apartments. Serving as his right hand, I headed up construction doing all contracts including FF&E. During the day, I negotiated contracts and at night and after dinner, I approved invoices. WOW! We were off to a fast start. Two years later, I moved to Florida and started several development companies across the East coast all building Days Inns and occasionally apartments.

In spring 1975, Cecil asked me to come back to Atlanta to take over all Day companies including the operating / franchise company, Days Inn of America. Days Inn had gone through troubled times and was in weak financial condition. My new job was to build the company’s organization, profits, and consistent quality operations. My team accomplished this over the next 24 months. What a project – What stress – What satisfaction! 

(Bohemian Hotel Savannah Riverfront)

What do you believe are your most successful decisions and biggest mistakes and what did you learn from your mistakes?

My most successful decision was to be an entrepreneurial real estate developer. To later pursue my passion of art and music in my hotel designs and concepts. To underestimate the difficulty of driving business to a remote location compared to an active urban location. Therefore, no more remote hotel locations.

How do you differentiate your hotel brand from other luxury brands?

The Kessler Collection brand is about creating “Inspiring Places”. Therefore, we see our business as the entertainment business. This is a different perspective than simply renting rooms and selling food. The high level of detail in architecture and design also creates as inspiring stage for the entertainment.

(Castle Hotel)

What are the most important traits in becoming a successful hotelier?

One must enjoy entertaining and serving people – happy people, sad people, and often tired and grouchy people.  Friendly relations with your team and your guests are essential for long-term success. Many types of skills are needed to experience the ways one can be successful in this industry.

What products do you cross-market with and how do you think they contribute to your hotel brand?

Cross marketing has not been a significant factor in developing our brand.

(Grand Bohemian Asheville)

What is your mantra / life quote?

“Always leave things better than you found them.”

Favorite travel destination?

Kessler Ranch – Colorado.

Vancouver, Canada

Florence, Italy 

Describe a great night out for you.

A seven course wine dinner with artists, musicians, and beautiful people.

What’s next for The Kessler Collection?

A secret. Come and experience new ones!

(Kessler Canyon)

http://www.kesslercollection.com/