NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Randy Komisar: Advisor, Digital & Sustainability practices, Kleiner Perkins Caufield & Byers

My NativeAdVice:


Randy Komisar joined Kleiner Perkins Caufield & Byers in 2005 and focuses on the firm’s digital and sustainability practices. Earlier in his career, he was a co-founder of Claris Corp., served as CEO for LucasArts Entertainment and Crystal Dynamics, and acted as a “virtual CEO” for such companies as WebTV and GlobalGiving. Randy also served as CFO of GO Corp. and as senior counsel for Apple Computer, following a private practice in technology law. Randy is a founding director of TiVo and serves on the advisory board of Roadtrip Nation. He is a lecturer on entrepreneurship at Stanford University and the author of the best-selling book The Monk and the Riddle, as well as several articles on leadership and entrepreneurship. He is also the author of I F**king Love that Company on building love brands and co-author of Getting to Plan B, a book on managing innovation. Randy frequently speaks in the United States and abroad on such topics. Randy holds a B.A. degree in economics from Brown University and a J.D. from Harvard Law School.

How did you get into the industry?

I have had a host of jobs – from janitor to baker to attorney to CEO.  I have always enjoyed learning and exploring, and I actively seek out new challenges.  At midcareer I retreated from the beaten path and created a new role that emphasized my own values - the Virtual CEO. This role allowed me to partner with a portfolio of innovators and ideas while supporting their growth and success. Consequently I wrote The Monk and Riddle to share this approach and was invited to teach at Stanford. John Doerr at Kleiner Perkins then invited me to bring my Virtual CEO practice to venture capital.  Like so many things, my career only makes sense in the rearview mirror.

Any emerging industry trends?

Innovation is a worldwide phenomenon and I look forward to strong global competition for talent and ideas as capital and mentors venture outside the usual venues. Best entrepreneurial practices are quickly spreading everywhere, empowering innovators and unleashing new solutions.

Any industry opportunities or challenges?

Societal problems are all opportunities in disguise. The difficulty for investors and innovators is launching compelling solutions when they are ripe – neither too early nor too late. Food and agriculture for an ever-growing global population, health care and prevention in a prohibitively expensive market, education and human potential for underprivileged children and adults, social justice and equal opportunity in a factional world, climate change and environmental degradation in a ecosystem on the precipice; all are huge problems waiting for great business solution. And also glaringly important at this moment is the need for tools and institutions to enhance worldwide cooperation and dialogue – especially in light of the rising nationalism that has clouded the global landscape.  Too many of our biggest challenges require global solutions while our institutions and perspectives remain largely national and local.

Inspiration for the business idea, and your vision for the Business?

I get my ideas by talking with passionate and driven innovators.  I listen attentively as brilliant people, “lunatics” plagued with obsessive visions, pitch me on their dreams.  I have the privilege of being able to choose which madwoman or man to enlist with.  There are so many talented people out there with unique perspectives that all I really need to do is empty my head and listen.

What's next for the Business in the near future?

I am personally excited to focus more of my efforts on developing talent and creating businesses rather than chasing investments.  My next chapter will bring together everything I have learned about innovation and creatives to foster responsible leadership.

Your key initiatives for the success of the Business?

I look for three things in a venture. A passionate, tenacious visionary who is committed enough for the journey but flexible enough to improve and learn on the job.  A big problem worth the effort in the face of the likelihood of failure. A compelling value proposition for the customer that can be converted into a strong and sustainable business model. Nest, Tivo, WebTV, RPX among many others have all shared these critical traits.

Your most difficult moment at the Business? (and what did you learn?)

At midcareer I lost passion for my work and purpose as a CEO.  I was confused by my unhappiness with success. After much soul searching about the conventional path I struck out on the road less traveled and created a new role – the Virtual CEO.  In the end I discovered that we have much more freedom to create our own lives and set our own goals than we think; and I learned that success is deeply personal and not a competitive sport.

Ideal experience for a customer/client?

Friendship, candor, compassion, empathy, mentoring and responsiveness.

How do you motivate others?

It always about others – their ideas, their success, their setbacks – not mine.  I let them know that their happiness and personal success is my most important objective. I emphasize the great potential while grounding their enthusiasm with the reality of the challenges ahead.  I demonstrate to them that they can rely on me to be frank and honest even in the worst of times.

Career advice to those in your industry?

The best venture capitalists think more like entrepreneurs than investors.  If you want to make a difference for entrepreneurs, first get experience creating something, building something, working intimately with a team in a difficult situation and experience the emotional rollercoaster of husbanding a new idea.  I often tell entrepreneurs not to take money from anyone who has not had to make payroll themselves; they just won’t understand what you are going through. If you do all of that then, maybe, you will be able to help someone else.