NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Rafael Chapur: COO of Hard Rock’s All Inclusive Collection

My NativeAdVice:


As Chief Operating Officer for Hard Rock’s All Inclusive Collection, Rafael Chapur is charged with directing the company’s strategic operations from the ground up, overseeing management, marketing, sales efforts, partnerships and more for all four all-inclusive Hard Rock Hotels. Chapur comes from a long established hospitality background.  His father Roberto Chapur founded Palace Resorts 25 years ago, growing the company into the leader in luxury, all-inclusive resort experiences in the Caribbean before ultimately expanding their partnership with Hard Rock to create the All Inclusive Collection

How and why did you get into the hospitality industry?

My family has been in the hospitality industry for 28 years, so I grew up learning the in’s and out’s of this ever-changing industry. I knew this was a career I would be passionate about.

What do you believe are your most successful decisions and biggest mistakes and what did you learn from your mistakes?

One of the most successful decisions was to introduce the Hard Rock Brand to the all-inclusive market. It has separated us from the rest and given clients a sense of brand comfort.

How do you differentiate your hotel brand from other luxury brands?

We market our properties as a different experience that includes the Hard Rock vibe, along with luxury all-inclusive amenities. It’s a fun, vibrant brand that provides a unique atmosphere with incredible history and one of a kind memorabilia — similar to Madonna’s limo which sits in the lobby of Hard Rock Hotel & Casino Punta Cana. These concepts make us so incredibly different, and when you’re dealing with creative individuals with the Hard Rock brand, it allows us to push the boundaries. Everything from our concerts to group activities, we’re able to push the edge a bit. It’s been accepted pretty quickly. 

What are the most important traits in becoming a successful hotelier? 

It is crucial to understand your client and be able to change according to market conditions and demands. We’re in an industry that changes quickly and we can’t control any of the variables. It’s important to be on top of everything and make quick decisions with little information, while trusting your gut.

What products do you cross-market with and how do you think they contribute to the your hotel brand? 

We cross markets with various suppliers. Most recently, we’ve had great success with niche bands that have a strong following. This year alone we’ve had four to five complete hotel buy-outs from these type of entertainers.

What is your mantra/life quote?

"There are no secrets to success. It is the result of preparation, hard work, and learning from failure."

Favorite travel destination? 

Mexico would be my favorite travel destination. It has so much to offer and the culinary experience varies by destination. The people are kind and warm, and its holds such an enriching culture and history.

Describe a great night out for you. 

An ideal night out would involve good food and great music — especially going to watch a new and upcoming band.

What's next for your hotels? 

We are looking at new destinations and will be making announcements later this year.