NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

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John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Philma Gomes: DOSM for The Cape Grace Hotel

My NativeAdVice:


Philma Gomes joined Cape Grace as Director of Sales & Marketing during January 2013 and is responsible for local and international sales, Revenue Management, Reservations, Digital, PR, and Brand Management. 

Philma embarked on her career in the travel industry by joining Hertz Rent a Car as Regional Sales Manager in 1998 and was promoted to National Sales Manager in 2001.Eight years after joining Hertz she accepted an offer as Corporate Sales Manager at ArabellaStarwood Hotels and Resorts South Africa.  Covering both The Westin Cape Town and The Arabella Western Cape Hotel & Spa.

In August 2010 Philma was promoted to Director of Sales & Marketing, responsible for the MICE, Corporate and Leisure Sales Strategies coupled with Marketing, E-Commerce and PR activities for The Westin Cape Town, a 483 bedroomed flagship hotel adjacent to the Cape Town International Convention Centre. The Westin Cape Town is owned by Hospitality Property Fund and Managed by Starwood Hotels and Resorts.

1) How did you get into the hotel industry? 

I grew up in a family run business of hotel ownership in small towns of South Africa throughout various stages of my childhood.  It was never my intention to pursue a career in the hotel industry, but I found myself time warped in the service industry of commercial road freight sales & marketing.  My introduction to the Tourism industry came as National Sales Head for a global car rental company.  A site visit to a five star hotel in Cape Town catapulted me into hospitality as my ultimate career passion.

2) Define Success. What does Success mean to you? 

Success means business maturity and career satisfaction, always being able to know exactly what action to take resulting in the remedy of any situation in the workplace.  Being in control whilst at the same time empowering and entrusting subordinates with strategic direction and mentoring by example.  Stakeholder recognition solidifies success measurement. 

3) What is your favorite travel destination? 

I enjoy travelling to the USA. Back home in the breath-taking Southernmost tip of Africa, we often idolize the lifestyle and antics of our Yankee counterparts through global coverage of the true American dream.  Physically visiting historic states and cities by identifying with luxury hotel innovations gives me direction and affirmation.

4) What is your most successful marketing strategy? Do you utilize social media and to what capacity? 

The most successful of Marketing Strategies are always associated with a rewards program that drives transactional revenue in whatever shape or form.  The degree to which social media is integrated into the master Marketing strategy is essential for the successful outcome of direct web content driving initiatives.  The future is digital, booking enablement through video content and revenue generating mobile initiatives does define the success rate and return on investment. 

5) How do you differentiate your brand from all other luxury hotels - Have you found "co-branding" successful and in what way? 

Cape Grace is simply in an entire league of her own, branded on a platform that epitomizes understated elegance and positioned in a quintessentially Cape Town ambience.  The largest benefactor of differentiation must be ascribed to the people of Cape Grace, they truly serve and care for our guests in the most sincere and authentic ways known to hospitality. 

6) What’s next for your hotel? 

We look forward to some potential esthetical enhancements to our pool and conservatory area and continuing to embrace the unique experience we offer our loyal and multi-generational guests from around the globe. 

7) Who is your role model, either living or past, whose beliefs you would like to emulate? 

My grandmother’s beliefs are the ones that I like to emulate most.  She lived to the ripe age of 103 and to me, she was an angel walking on earth.  She only had kind words to counteract unkind ones, she loved our heavenly father more than I have ever witnessed in any other human being.  My role model today is our General Manager, Sandy Pollard.  She possesses a unique combination of being equally smart, fair and compassionate.  Vital ingredients for the making of a superb human being and I am a better person for knowing her… It helps with the career to like the boss too (tongue in cheek) J 

8) What reading material is on your bed stand? 

Getting lost in descriptions of Vatican architecture by Dan Brown and I also started reading “The Giver” by Lois Lowry – the film version was recently shot in Cape Town … so I am reading this out of pure curiosity.