NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad



My NativeAdVice:

How did you get into the hospitality industry?

I had a burning desire to be around hotels. I just thought they offer so much, from mystique and surprise to great food and service. Plus, it is a people business and I couldn't imagine not working with a team of people and getting an immediate (happy, hopefully) response from your guests.

Tell us about Prescott & Conran. What inspired the idea and what is your vision for the company?

We started out just wanting to create a very personal small hotel with a great bar and restaurant. Ideas flourished and we now have 6 locations in London. Ultimately, we want to create and run places that we would feel happy going to.

What strategic partnerships/marketing strategies have you implemented that have attributed to Prescott & Conran's success?

Too many to list. We always like to work with like minded organisations. We like to evolve and update on a regular basis while also being loyal to our key partners. We try to focus on the people and organisations in the neighbourhood but also see the appeal of international links. Essentially, we need to create something that is complementary to our own efforts while also bring a new layer of interest.

What industry trends are you noticing and how do you capitalize on them?

In the restaurant area, I think excellent acoustic are going to be the next big thing. In the hotel environment, I think the word "genuine" is so important. If you have genuine staff, design, facilities, etc etc you will impress your customers.

Life Motto?

Hard work doesn’t go unnoticed and always yields results. And, be confident and happy. People go to restaurants and hotels to have fun, they don’t want to be around negative people.

Your greatest success as Co-Founder of Prescott & Conran? Most difficult moment-how did you overcome and what did you learn?

Greatest success has got to be the opening of Boundary after three years developing the property. Certainly, during the development period we endured many different difficult moments. Mostly, they were overcome by sitting down, talking and being pragmatic. Email battles often made things worse. I think a face to face civilised and professional meeting generally helps most situations.

Your advice to an aspiring hotelier?

Get ready for some very hard work and some long hours. You need to live and love the business.

Describe the ideal experience at a Prescott & Conran venue.

This can be anything from a coffee in one of our cafes to an overnight stay in a suite. Whatever the experience, we hope that our guests will feel comfortable and confident that they have been well served and have received a distinctive experience and received great value of money.

How do you motivate your employees?

This really depends on so many factors, from the actual person to the role and position. However, we always try to listen to what our employees say and adopt their ideas if possible. We also want them to express themselves and feel comfortable in their workplace. We don’t really go in for behaviour training or getting people to adapt to our way of doing things. Instead, we look for people to bring diversity and personalities, but we do think it is important that everybody is happy and shows it. Hopefully, they believe in what we are doing and want to help us make things better.

What's next for Prescott & Conran?

We are currently developing a large site in Clerkenwell that we will launch in the spring. It will include four dining areas, three bars, a bakery, grocery and wine shop. After that, I'd hope to secure another hotel project, somehow.