NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Peter Bondarevskyi: Co-Founder of VOX Media Player

My NativeAdVice:

How did you get into the music industry?

We kind of accidentally got into the music industry. Ivan Ablamskyi (VOX cofounder) & I were in the software business for 6 years. We had launched many consumer projects, however we were always passionate audiophiles. When the idea of HD audio got on the horizon, we both knew we should go there and devote both of our teams to one project - VOX.

Tell us about Vox. What inspired the idea and what is your vision for the company?

VOX started as a powerful consumer desktop music player. Since day one – it has been the most popular player on the Mac App Store. With this early success, we realized there was a high demand for an alternative music player (alternative to iTunes) that also provided quality. 128k mp3 and lossy streaming is not enough any more. We want to build an entirely new ecosystem around high quality music listening, which involves all - software (VOX players for Mac, iOS, Android), services (VOX Cloud - unlimited storage) and hardware. 

What strategic partnerships have you implemented which have attributed to Vox's success?

We are currently negotiating partner deals with content companies and hardware manufacturers. Sound partnerships are next in line for us. SoundCloud integration was released recently. VOX features original files playback from SoundCloud- the feature never available in any other music player (including SoundCloud). 

What industry trends are you noticing and how do you capitalize on them?

The primary trend is quality. We've already witnessed fast growth of content-providing startups and projects in the past decade. First - Apple launched iTunes Store and proved that electronic distribution can take over CDs. Then Spotify and Pandora proved that streaming subscriptions can take over pay-per-track. VOX believes quality will follow like it happened to TV. Look how Beats headphones sales grew and took over 60% of premium headphone segment. VOX believes that proves consumers want a better listening experience. Lossless & HiRes (24bit/96kHz) content are also on the horizon.

What aspects make VOX better than the rest of the competition?

VOX provides a better experience than any other music player in the world. Design, user experience - we are really setting the bar for this category of software.

Life Motto?

Believe in what you do. Do what you believe in.

Vox's Motto?

VOX - The Whole World Of Music #iLoveHDmusic

Your advice to an aspiring entrepreneur?

Always believe in what you are doing and inspire other to believe in this. This is the only way to make a change.

Favorite travel destination?

I can only name one after visiting every country in the world? Every trip is to a new location mostly.

What literature is on your bed stand?

Why Leaders Eat Last by Simon Sinek

Favorite artist/ type of music right now?

Styles - diverse

Tycho, Helios, Thievery Corporation, Aim, Daisuke Tanabe, Flume, Kings fo Convenience, Shigeto...

Most frequented websites on your browser?

SoundCloud - there is plenty of indie music you can find nowhere but only on SC.

Role model - business and personal?

Married with work.

Current passion?

Road Cycling

What's next for VOX?

VOX Cloud & VOX for iOS launch - November-December 2014