NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Paul James: Global Brand Leader for St. Regis Hotels & Resorts, The Luxury Collection & W Hotels Worldwide

My NativeAdVice:


Paul James is the Global Brand Leader for St. Regis Hotels & Resorts, the legendary hotel brand which combines classic sophistication with a modern sensibility, offering an uncompromising level of bespoke service in all the best addresses around the world; The Luxury Collection, a glittering ensemble of one-of-a-kind hotels and resorts providing unique, authentic experiences that evoke lasting, treasured memories designed for the global explorer; and W Hotels Worldwide, the global design powerhouse and industry innovator. In this role, James applies his more than 20 years of experience in hospitality to these three luxury brands under the Starwood Hotels & Resorts umbrella.

How did you get into the hospitality industry? 

Food! I managed to fall into the hospitality industry by way of the culinary world. I am a proud culinary school dropout; a few weeks in to my first semester, I quickly realized becoming a Chef was not in the cards. But I loved food, I loved to entertain, and so the hotel industry was a natural next step for me.

(W Barcelona)

What partnerships/marketing strategies did you implement that attributed to the success of W Hotels, St. Regis and The Luxury Collection?

We are in the business of creating luxury lifestyle brands, so the programming at our hotels is just as important as the brick and mortar of the buildings. We know today’s generation of luxury traveler is global, connected and have a decidedly less formal and entirely more personal approach to luxury. It’s one of the reasons we have launched programs like FIT with Tara Stiles, in which the yoga rebel has created custom workouts for W guests (think hangover and jet lag remedies) and is hosting private yoga retreats in destinations like W Vieques and W Verbier.

(W Bogata)

How important is design/architecture to the success of your hotels?

Today, cohesive design is as important as running water and wifi. This generation of luxury travelers is savvier than ever before; they understand nods, nuances and design references. Whether we are openings a new W hotel in Bogota, converting a Luxury Collection palace in Vienna or restoring the St. Regis flagship in New York, we work with acclaimed architects, interior designers and local artisans to bring each luxury brand to life in a way that blends seamlessly into the destination.

(St. Regis New York City)

How important is location selection to the success of your hotels?

Location is so important that we aim for each St. Regis to be “the best address” in the 30 destinations we have hotels around the world.  For Starwood, it is about thoughtfully building our portfolio in the right market, at the right time and with the right teams. We are developing hotels in destinations off the traditional luxury grid where we know today’s global travelers are visiting for business and leisure, but we are also excited about projects in iconic cities that will bring W to Beijing, The Luxury Collection to Milan and St. Regis to Istanbul. 

(King Cole Bar, St.Regis NYC)

Describe the ideal customer experience at W Hotels, St. Regis and The Luxury Collection?

The ideal guest experience should be seamless & instinctive. Our guests are comfortable moving across our portfolio of luxury brands – whether traveling to The Chatwal New York for business, The St. Regis Punta Mita with family or the W Barcelona with friends – they recognize that our brands deliver personal service with a distinct voice, but always with the guest at the heart of it; which may mean having a St. Regis butler stock your suite with a baby stroller and diapers, or having a W Insider wrangle you onto a coveted door list.  It isn’t just different for every guest, but different for you as every trip-mood is different – sipping a welcome cocktail at reception at the start of a vacation, or skipping the welcome and running straight to and unlocking your room with the SPG APP, so you can get to your next meeting on time.

(St. Regis Chengdu)

What qualities make a 5 Star Hotelier? 

A passionate and enquiring mind.

Life Motto?  


(St. Regis Chengdu)

Favorite travel destination?   

London.  An Englishman in New York needs to go home sometimes.

(Hotel Imperial, A Luxury Colleciton Hotel, Vienna)

Role model - business and personal?  

Too Many!  My father for being able to strike up a friendship with anyone, anywhere and legendary Chef Albert Roux, who showed me just what ‘great’ means in a kitchen.

(Hotel Imperial, A Luxury Colleciton Hotel, Vienna)

What literature is on your bed stand?

The autobiography of Henry Blofeld (legendary cricket commentator) and Bone Clocks by David Mitchell

(The Chatwal Hotel, A Luxury Colleciton Hotel)

What's next for the W Hotels, St. Regis and The Luxury Collection Group and yourself? 

We have quite a few new initiatives and hotels openings coming up, which means a lot of travel – one of the perks for me, as I am most inspired when actually with our teams and our guests at an hotel.  We will introduce the first W in Colombia with the opening of W Bogota followed shortly after by the debut of W Beijing.  Earlier this month, we opened The St. Regis Chengdu (exactly 110 years to the day after the 1st St Regis opened its doors in NYC) and we are getting close to the debut of The St Regis Istanbul next February. In October, The Luxury Collection will launch a new book with Assouline celebrating ‘epicurean journeys’ around the world, which will include destinations where we are opening new hotels as diverse as Santa Fe and Milan, San Antonio and Dalian.


Appointed Global Brand Leader in 2008 for St. Regis and The Luxury Collection, and added W Hotels to his purview in 2012, James is responsible for providing the overall strategic and creative direction for all three brands by leading the development of marketing, guest experience and communications programs and providing support for their strategic global development and portfolio growth.

James has been instrumental in creating a long-term strategy of meaningful growth both domestically and internationally for St. Regis, The Luxury Collection and W Hotels as they branch out in the world’s most enviable destinations. Starwood’s luxury portfolio is slated to reach 200 hotels and resorts by end of 2016.

Before his appointment as Global Brand Leader for Starwood’s luxury brands, James served as Starwood’s Regional Director of Sales & Marketing, NW Europe. In that role, he was in charge of the sales and marketing teams for 35 hotels in nine countries across seven brands.