NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Patrick Hayes: Co-founder, SigOpt

My NativeAdVice:


Patrick Hayes is Co-founder and VP of Engineering at SigOpt. Patrick has been working at tech companies both large and small for over 8 years. At SigOpt, he leads the R&D team where SigOpt is building some of the most cutting-edge mathematical optimization techniques in the world. He has a Bachelor’s degree in Mathematics from the University of Waterloo.

How did you get into the industry?

I started writing code when I was in middle school. When I went to the University of Waterloo to study Mathematics, I was involved in their outstanding co-op program where I did six internships at different tech companies, which is what got me started professionally in the industry. After that I was an engineer at Foursquare, working on their passive awareness notifications that would alert users to the best content nearby. Now I’m at SigOpt leading the R&D team.

Any emerging industry trends?

AI and Machine Learning are becoming more and more entrenched into everyday technologies. The number of jobs that humans are better at than computers shrinks every day. It’s becoming clear that if you’re not investing in Machine Learning, you’re missing out on a huge opportunity for your company. Model tuning and optimization is a great opportunity for businesses to take the Machine Learning they’re already doing, and improve its accuracy and decrease its costs.

Any industry opportunities or challenges?

Machine Learning isn’t a magic bullet – doing it right (and knowing when to use it) requires a lot of resources and expertise. And there are huge costs to doing it wrong. So companies are going to be investing a lot of money and infrastructure into improving their Machine Learning capabilities in the coming years. Services like SigOpt that let you make better models with less expensive research time are a huge opportunity.

Inspiration for the business idea, and your vision for the Business?

My cofounder and I saw that R&D experts all over the world (in academia and in business) were wasting time optimizing their products by manual trial and error. We built SigOpt to help our customers make better models with fewer resources and less research time. Our goal is to make experts in every field more efficient, whether they are building Machine Learning models, making financial trading algorithms, or even brewing beer. We want to democratize the cutting-edge research behind SigOpt, and make it so easy to use that every R&D department in the world has access to it.

Your key initiatives for the success of the Business?

I developed the first version of our optimization platform, which made it easy for customers to access the cutting-edge research behind SigOpt, and working on scaling it to support our growing customer base. We took the powerful research that was locked up in academia, and exposed it as a web service that anyone can use. I now work with a team of brilliant engineers and mathematicians to make that platform even easier to use, and to enable us to tackle problems of new types.

Your most difficult moment at the Business? (and what did you learn?)

When we founded the company and were going through Y Combinator. The company was just getting started and nothing was built yet. My cofounder and I were working all hours to build out the product and get customers. I learned a huge amount by being forced to work on all parts of the business – sales, marketing, design, hiring. Working on things you are bad at is a great way to learn

Ideal experience for a customer/client?

Our job is to enable our customers to be great at what they do, instead of trying to do it for them. That’s why we want our customers to be able to get started with SigOpt immediately, so we make our service as easy to use as possible. Our customers are able to get started with our website and API in minutes, so that they can spend their time focused on their own domain expertise, which gets amplified by SigOpt.

How do you motivate others?

Give people autonomy and ownership. Hire people you trust to execute on your company’s vision and then let them do the rest.

Career advice to those in your industry?

Expose yourself to as many different technologies as you can. Learn new languages and work in new fields. As your career progresses, individual technologies will come and go. But a breadth of experience that enables you to get up and running in an unknown environment is always valuable.