NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Nick Walters: CEO, Hopster

My NativeAdVice: (Click to watch My Native Trailer)


Nick Walters is the CEO at Hopster, the preschool learning and entertainment platform.

How did you get into the industry?

I used to work for Viacom, the company that owns MTV, Nickelodeon and Paramount, so I was already in the media side of the industry. Starting Hopster was my intro into the tech side.

Any emerging industry trends?

This is a time of massive change in the content and media industry with some really important and exciting new developments. Users are now taking more control over their content - a lot have cut the cord and stopped paying for expensive pay TV subscriptions and instead adopted services like Hopster. There’s also a big change in how kids are watching shows. More and more they’re turning off the TV and heading online - watching on demand when and where they want to. At the same time, there’s a growing concern about ad-funded, open source platforms, like YouTube Kids. More and more parents are looking for safe, curated  services that they feel good about giving to their children.

Any industry opportunities or challenges?

Mobile, mobile, mobile. We’re still seeing more and more families and content consumption shift to mobile - and we are also seeing more and more operators realise that they can partner with people like us to make their services better. That’s exciting.

Inspiration for the business idea, and your vision for the Business?

The inspiration came from personal need. Our daughter was 3 years old back in 2013 and she was just beginning to discover the world of apps and TV. Unfortunately a lot of what she came across was low quality. Our inspiration was to build something better - a quality destination she’d keep coming back to. And that’s our vision for Hopster: a completely safe, ad-free environment helping kids learn through the stories they love - in a single app.

What's next for the Business in the near future?

We launched in the US back in 2016 and now we’re really focusing on growing there. We just signed a deal with Sesame Street, which is one of the biggest content deals we’ve ever done in the US, and we’ll be announcing some exciting partnerships soon, so we’ll be pushing hard on building out a business there. We’ve also just done our first original video content and are really happy with how it’s gone. We’ll be doing more of that.

Your key intiatives for the success of the Business?

Our mission is to help kids learn through the stories they love. That’s what differentiates us. So when I think about our key initiatives, it’s about how we deliver more of our mission. It’s about investing in more original content that’s exclusive to us, building up our library of games, and investing in our platform in order to be in more places and have new features, like a really seamless and smooth offline functionality. These are the things we’re really focusing on for the future.

Your most difficult moment at the Business? (and what did you learn?)

We had a real learning curve early on in Hopster’s life. When we first launched we were one of the first subscription apps in the App Store so we had to find out how the model works, what it takes for people to subscribe and how we could build our user-base. In our first month in the App Store we had about 29 subscribers and only 14 of them came back the next month. So figuring out how to sustainably and profitably build a subscriber base through an app has probably been the most challenging thing for me.

Ideal experience for a customer/client?

One fantastic review we got on the App Store was from a user who had discovered the app for her granddaughter. Her granddaughter was on the autistic spectrum and delayed in her speech. She loved the Hopster environment, so she thought it would be a great place for her granddaughter, and by using the app, the little girl made accelerated process in speech. That’s pretty much an ideal experience for us.

How do you motivate others?

One of the things we do at Hopster is that we try to be really transparent with our team. We have a finance review every quarter, so everyone knows where we’re at and how many subscribers we have. We discuss the KPIs that we think are important for the business and every month we get together to talk about how they are performing and what each one of us could do to improve them. Then I give my team free rein and autonomy to work individually and creatively to achieve these. There’s a shared consciousness where everyone understands where we’re going as a business, so they can all fit their decisions and actions into that framework.

Career advice to those in your industry?

I think if you’re in the media world right now and you don’t understand the techn ology side, your career will be short lived.