NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Nick Emery: Founder & CEO of Mindshare

My NativeAdVice:


Nick co-founded Mindshare in 1997. He has been working in the global media arena for 25 years. Nick's history is as a planner, but he has worked across markets and in all aspects of the media business. Mindshare replaced playing in bands with strange names and it has remained his obsession. Mindshare, marriage, two children and a dog is all he has time for.

How did you get into the Advertising industry? 

By accident, like most people at the time who had a big mouth and a mostly useless arts degree I ended up in advertising. Selling space at first and I quickly moved agency side.

Tell us about Mindshare. What inspired the idea and what is your vision for the company?  

We created Mindshare to be first agency designed for global clients. At the time all media agencies were focused on media as a commodity and were called ‘optimise’ this or ‘maximise’ that. We aimed to be different, a truly global agency which recognised the wider role of media in the life of the consumer and the brand.  We launched the company in Asia and are very proud of our Asian heritage – it was Asia that recognised our potential while the West still stuck to its outdated model. We are also equally proud that Mindshare was the first company that WPP created. The desire to change, break the mould and lead has always driven us but to do so collaboratively which is why we called ourselves Mindshare; to be open source before open source was invented and to work across borders, with our clients and with media owners to create new solutions which drive our clients’ business.

What strategic partnerships/marketing strategies have you implemented that have attributed to Mindshare's success?  

Our reputation is based on the work we do for our clients.  As such 2015 was a pretty good year in terms of recognition, which is in turn our marketing – we won the Grand Prix at Cannes as part of Vodafone Team Red; two of the three global EFFIEs, with 45 globally in total; we were the global Mobile Agency of the Year for the MMA, Campaign Network of the Year for Asia and Social Agency of the Year in North America.

What industry trends are you noticing and how do you capitalize on them?

The biggest theme is the marriage of brand marketing and performance marketing – how do you blend awareness driving upper funnel activity with the opportunity to turn media into digital shelf space which drives sales. The answer is to fuse channel planning with individual and addressable audience planning. To capitalise on this we have created both a new adaptive communications planning product called Planning for Agility connected with our FAST (Future Adaptive Specialist Team) product, which puts together all outcome based media. The need for quick turn around adaptive content which this world of ‘real time actions based on real time insights’ requires is met by our global content division, Content + which creates dynamic addressable content. A whole host of other initiatives such as Shop+ and Life+ address the mobile and e-commerce worlds and the opportunities from biometrics and wearables.

Life Motto?

Create new things and have fun doing it

Your greatest success as Founder/CEO of Mindshare?

Mindshare is a team sport and team success, we win together.

Your advice to an aspiring entrepreneur?

Follow our values – Speed, Teamwork and Provocation.

Describe the ideal experience using Mindshare.

Mould-breaking ideas based on real time data that breaks the bank with sales.

How do you motivate your employees? 

Hopefully by giving them the right opportunities and believing in them.

What's next for Mindshare? 

More of the same but faster.