NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Nancy Novogrod: Editor-in-Chief of Travel + Leisure

My NativeAdVice:


As the editor in chief of Travel + Leisure for the last two decades, Nancy Novogrod has become one of the preeminent voices in travel. Hailed as a “travel industry pioneer,” Nancy is widely recognized for her commitment to inspiring people to experience the world and her belief in the power of travel as a force for good. During Nancy’s tenure, Travel + Leisure has received numerous editorial awards in the U.S. and abroad, and has solidified its place as the most influential travel media brand out there, with the highest-circulation travel magazine and the largest travel magazine website.  In addition to her print and online responsibilities, Nancy oversees T+L’s iPad and eReader editions; social media initiative, with a following of more than two million; and network of five international editions in Mexico, Turkey, China, Southeast Asia, and India/South Asia.

Before joining Travel + Leisure in 1993, Nancy was editor in chief of House & Garden. Previously, she was executive editor at Clarkson Potter, now a division of Random House. At Potter, Nancy developed a series of highly successful lifestyle books, including High-Tech, French Style, and Caribbean Style. She began her publishing career in the fiction department of The New Yorker. A former trustee of her alma mater, Mount Holyoke College, Nancy is a member of the Board of Trustees of the American Academy in Rome and the New York Center for Children.

How did you get into the publishing industry?

I started off in the typing pool at The New Yorker, as my first job after college. I got it through an employment agency called Career Blazers—if they only knew!

Define Success.What does Success mean to you?

I know it may sound trite, but happiness for me is being engaged and fulfilled, which I still am at T+L after 21 years.

What is your favorite travel destination?

The next place I'm going to visit—always—but, in fact, this time it's Italy, which is pretty near heaven for me.

If there were one food and type of drink left on earth, what would that be?

I adore almost all cuisines I know where rice, noodles, and vegetables play a big role, along with Italian food for its simplicity. I like Sauvignon Blanc from New Zealand, Rosés from France, and Tequila--from Mexico, of course.

What traits do you believe contribute most in your becoming a great Editor-in-Chief?

My doggedness—seriously, I am super-determined to get it right, which never fully happens, in my view. Years ago when I was editor in chief of House & Garden, or HG as it was then called, Alex Liberman told me that he loved my self-doubt. He meant it as a compliment and I took it that way. In addition, I like people and I love coming up with new ideas—and I'm not so interested in precedent.

What's next for your magazine?

We are re-conceiving our website right now and evolving our front-of-book design, plus working on a video initiative.

Who is your role model, either living or past, whose beliefs you would like to emulate?

Fleur Cowles, the former columnist for The New York World-Telegram and editor at Look magazine, who created Flair magazine in Paris in the mid-twentieth century. It was a delightful mix of stylish design, culture, society, and travel. 

What reading material is on your bed stand?

I'm a huge reader of novels. Right now, I have Francine Prose's latest book, Lovers at the Chameleon Club, and a book by a young writer, Emma Straub, called The Vacationers, which takes place in Mallorca, where I'm heading on vacation this summer. Plus back issues of The New Yorker and, I hate to admit it, a couple of old sections from the New York Times.