NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Miles Spencer: Founder of Mojiva and TrustCloud

My NativeAdVice:


For over twenty years, Miles has distinguished himself as a creator of ideas, a builder of businesses, and a leader of organizations. His angel group, Vaux les Ventures, has interests in over a dozen companies where he helped form the original team, provided the original capital, or both. Capital events following his efforts have realized over a billion dollars of value for shareholders, including notable successes in digital media like, Operative, TrustCloud, Aptaris and Mojiva. He is also a mentor at Grand Central Tech.

How did you get into the tech industry?

Well, I fell into it. Since I was a college dropout, I was always trying to improve myself with better ways to do things. Then I had lunch with one Lisa Johnson from Modem Media who proclaimed "the inter webs are going to be huge" . That was 1995, and I never looked back. We invested in a few months later. It turned out well.

Tell us about Mojiva. What inspired the idea and what is your vision for the company

At the time, it was about the carriers failing to be in the entertainment and content business. We knew that there would be better screens someday, and better content on them. And no-one would pay for that (see 101). So, we built an adserving platform to optimize ad delivery and a mobile ad network to buy and sell them. The iPhone launch was good timing.

Your greatest success as founder of Mojiva?

The people we hired and the team we built were among the best in mobile technology. After we sold Mocean Mobile earlier this year, they have mostly moved to the buyer. Leading such a large group of clearly talented, driven people was and is humbling. I plan to do it again.

Most difficult moment-how did you overcome and what did you learn?

The sale of Mocean mobile left the ad network, Mojiva, on somewhat of an island strategically. We had put a significant amount of time, effort and capital into building it and it looked like it was going no-where. There were some dark days. And then I bought it back.

I have lead teams of several hundred before, and each time I learn so many things about leadership, governance, and integrity. Entrepreneurship is lumpy, and something no-one can control. We can only control how we handle ourselves in those situations. It took courage to remain focussed and professional.

What industry trends are you noticing and how do you capitalize on them?

Mobile has lead we on a wonderful path of discovery. What intrigues me now is that mobile devices have enabled and powered the Sharing Platforms like Task Rabbit, Angies, and AirBnB to million of users by squeezing waste out of systems and process. Which is  great until humans get involved and five star ratings won't cut it for Trust, Safety and Quality issues.


What's next for Miles?

I worked with a small team to solve that very problem: TrustCloud does Trust, Safety and Quality for sharing platforms, and we can guarantee it with the backing off an A+ rated insurance carrier. I joined the team as Chief Exec this summer and we were selected for 500 Start Ups / Batch 10

TrustCloud's Motto?

We help sharing platforms scale by doing Trust, Saefy and Quality - better, faster and cheaper.

Life Motto?

Live love learn. Leave a legacy.

Your advice to an aspiring entrepreneur?

Be prepared for one of the most exciting, terrorizing experiences of your life. But don't make it all of your life. Have a little balance: even skydivers chill out now and then.

Favorite travel destination?

My next one.

One food and drink left on earth, what would you choose?

Water. I can make Kool-Aid, Tea, Lemonade….

What literature is on your bed stand?

Well it's kindle so it's a lot. Current books are Looming Tower (basis Middle East conflict), Seven Pillars of Wisdom (TE Lawrence) and How Trust Works.

Role model - business and personal?

Robert E. Lee. Awesome loyalty, creativity, determination, flexibility, respect and personal morals guided him. Yet after Appomattox, he reinvented himself . Oh, and he could dance while wearing a sword.

Current passion?

Two wonderfully nutty kids. Trying to keep them alive until they are teenagers.

Most interesting headline you've read this week?

Everything is Awesome: Lego is #1