NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Mike Perlis, President & CEO of Forbes

My NativeAdVice:


Mike Perlis is a media industry CEO with deep experience managing a wide range of content and multimedia brands. He joined Forbes Media in 2010 from SoftBank Capital, where he served as a General Partner for 10 years and continues to be Special Partner.

How did you get into the media/tech industry?

I was recruited from my bartender job in New Hampshire to be the Marketing Director for the Bretton Woods Resort and Mt Washington Hotel.

Tell us about Forbes. What inspired the idea and what is your vision for the company?

Forbes Media will soon celebrate its 100th birthday.  It was founded by BC Forbes (Steve Forbes' grandfather).  We've been a mission-driven company since 1917.  I joined the company in late 2010 with a vision to evolve Forbes from a traditional magazine publisher into a global media, branding and technology company - and I'm proud to say that we've done so successfully.  2014 will mark our best financial performance since 2007.  At the center of our strategy and success is the unique technology that we've developed in-house that powers our media and branding initiatives.  We will continue to leverage the power of the Forbes brand and grow the business with a more global scope.  We celebrate entrepreneurs, free market capitalism and the successes that can result.  We share the stories of people, places and companies that are disrupting, innovating and making significant achievements in business.  That mission will remain the same, and we ambitiously innovate around how we deliver this content across multiple platforms.  Our digital business, brand extensions, global footprint and technology prowess are the most recent examples.

What strategic partnerships/marketing strategies have you implemented that have attributed to Forbes' success?

The largest is the 2014 sale of a majority interest in the company to Hong Kong-based Integrated Whale Media Investments.

What industry trends are you noticing and how do you capitalize on them?

Disruptive technology that changes the landscape constantly has become the new normal.

Life Motto?

Have fun, make money.

Forbes's Motto?

"With all thy getting get understanding."

Your greatest success as CEO of Forbes? Most difficult moment-how did you overcome and what did you learn?

The sale of a majority stake of a 100-year-old family business has been my greatest accomplishment to date as CEO of Forbes.

Your advice to an aspiring entrepreneur?

Ask for forgiveness not permission.

How do you motivate your employees?

With a firm, well-defined and communicated strategy that is executed honestly and transparently.

One food and drink left on earth, what would you choose?

Miso Cod from Gotham Bar and Grill.

What literature is on your bed stand?

Boris Johnson's "The Churchill Factor"

Role model - business and personal?

My Mom...the author and musicologist, Vivian Perlis.

Current passion?

Forbes and our Lobster Boat

What's next for Forbes?

To further our success in building our business to be as big as the Forbes brand!


Before joining SoftBank, he served as President and CEO of Ziff-Davis Publishing until its sale in 2000. Earlier in his career, Mr. Perlis served as Publisher of GQ, President of Playboy Publishing, President of TVSM, Publisher of Runner’s World and Men’s Health, and Chairman and CEO of IDG Peterborough. He began his career in media as the co-founder of special interest publisher New England Publications in Camden, Maine.

Mr. Perlis currently serves on the boards of BuzzFeed, Spanfeller Media Group and YourTango. He served on the board and was chairman of Associated Content before its sale to Yahoo!  Previous board observer positions include GSI Commerce (sold to eBay), The Huffington Post (sold to AOL) and KickApps (sold to KIT digital). He is on the Board of Advisors of the Newhouse School of Public Communications at Syracuse University and is a trustee of Outward Bound International.