NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

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John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

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Omar Qari: Co-Founder of Abacus

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Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

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Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

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Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

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Andrei Cherny: Co-Founder/CEO of Aspiration

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Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

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August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Michael Preysman: Founder & CEO, Everlane

My NativeAdVice:


Michael Preysman, 29, is the founder and CEO of Everlane, an online-only clothing and accessories brand based in San Francisco, California. At the age of 25, Preysman left his job in venture capital and founded Everlane in 2011--with the objective to provide consumers with great design at an approachable price point, and encourage them to know the costs and origins behind their purchases. By cutting out the middleman and openly sharing the costs behind each product, Preysman has become a distinguished leader in the transparent retail space, and a disruptor of the luxury clothing industry. Everlane now employs over 45 people at offices in both the Mission District of San Francisco and SoHo in New York City.
Prior to starting Everlane, Preysman was an investor at Elevation Partners for both their New York and Menlo Park offices investing in media and entertainment companies. He graduated from Carnegie Mellon with degrees in Computer Engineering and Economics.

How did you get into the fashion industry?

I went into venture capital after graduating because I wanted to see how companies were built. While there, I learned a lot about traditional retail markups and couldn't understand why a shirt that cost $8 to make was selling at stores for $50 and up. I just didn't understand why clothes cost what they do. So I set out to start a company that would offer the same quality products at disruptive, direct-to-consumer margins.

Tell us about Everlane. What inspired the idea and what is your vision for the company?

Everlane launched in November 2011 with a simple mission. We have no physical stores, no middlemen taking their cut, and no crazy brand markups. Instead, we create our own luxury essentials at the same factories as other designer brands and sell them at for truly disruptive prices. By operating entirely online, we save on all the costs associated with physical stores and gain tremendous flexibility in production. We work with the best factories in the business, and create the shortest path from production to consumer. We never compromise on quality. Our collections are intentionally pared down so that we can design with the closest attention to detail.

What strategic partnerships have you implemented that have attributed to Everlane's successs?

I see our recent collaboration with illustrator/model Langley Fox as one of our strongest partnerships to date. We worked with her to create two styles of tops which debuted in July. When they launched, it totally exceeded our expectations - we sold way more than we imagined we would.

What industry trends are you noticing and how do you capitalize on them?

The Langley Fox collaboration is a good example of the kind of shift we are seeing towards more basic items that are made really well. I think people want to be able to invest in pieces that are staples in their wardrobe without having to break the bank. Well-designed, luxury basics at accessible prices are what we specialize in.