NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Meesh & Jax: Award Winning Filmmakers

Our NativeAdVice:


M&J created the short film, MENTAL, an official selection of the Danforth Short Film Festival, the Philip K. Dick Film Festival, the WIFTV Festival, and the Short Circuit: Pacific Rim Film Festival where it won for cinematography, editing and, lead performance. MENTAL screened at the Covellite International Film Festival where it won ‘Achievement in Filmmaking Best Short Form’ and the Vancouver Short Film Festival where it won Raindance Vancouver’s ‘Underdog Award.’ The film won the One-Reeler Short Film Competition ‘Award of Excellence’ and is nominated for five Leo Awards. M&J have been hired to write features, shorts, treatments, and have several projects at various stages of development. Their series, HEARTMATTER is in development with Random Bench Productions. Their feature script LIVING WILLS is a ScreenCraft Film Fund quarterfinalist. Both served on the board and are members of WIFTV Vancouver and run 'Creative Services' for Jeb Beach & Associates.

How did you get into the industry?

We both have a performance background which includes: music, dance and acting in our youth. From there both of us transitioned to working behind the camera and subsequently partnering as writers/content creators.

Any emerging industry trends?

One of the main things we are seeing is the need for new and original content growing at an increasing pace. We anticipate critical mass will be hit and the demands will lessen but in the meantime are hopeful about what this means both for ourselves and our peers regarding work opportunities.

Any industry opportunities or challenges?

Our answer is the same for both:

a.    More opportunities are opening up for women through programs.

b.    However, it is still challenging to get work in the film & TV industry behind the camera as women, and once we do get jobs, the workplace can be a toxic environment for our gender.

Inspiration for the business idea, and your vision for the Business?

We created the M&J partnership to raise each other up and achieve our goals more quickly as a team (with the side benefit of less loneliness).  In addition to this, we are interested in supporting homegrown talent in Vancouver through consulting and creative investment.

What's next for the Business in the near future?

The way we see it, more and more streaming means creatives don’t have to appeal to the masses anymore, and that means more opportunity for content to target niche audiences - this excites us because of the increased opportunity for unique voices (including our own).

Your key initiatives for the success of the Business?

We are working with several female writers on their passion projects with the aim to strengthen their grant proposals by having M&J attached in some capacity (leveraging the success of our short film MENTAL having garnered grant funding, a festival run, and multiple awards). We are also active story consultants in the community, helping others to hone their pitch materials and overall craft by relaying what we have learned thus far as writers.  

Your most difficult moment at the Business? (and what did you learn?)

The benefit of our partnership is that we experience highs and lows together. At times we are pulled in different directions by the various hats we wear, which can prove challenging. We have learned how to navigate competing priorities as a team.

Ideal experience for a customer/client?

With our writing consults, we discuss our client’s story and explore with them how their log-line, treatment, synopsis and/or screenplay, can be strengthened. We highlight specific areas with tips, tricks, and suggestions.

We can also do this remotely, without our clients present, and send an evaluation of their projects with bullet-point recommendations and feedback. In this way, we can accommodate the tight timelines/turn around times, which the industry often demands of writers.

How do you motivate others?

When we work with our consulting clients, we help them with how to break down their blocks around writing. If someone wants to get hired to write, they must first put content on the page. Everyone’s got a great idea. It’s all about execution. That’s where we come in.

We also work hard to help hone their voice and vision. When writing solo, it can be easy to stop at a perceived roadblock. Our clients come to us for help with busting through those plot points, which we do, while keeping the integrity of their voice intact.

Career advice to those in your industry?

Practice self-discipline.

When you find an opportunity, be generous and share it. Connect people even if there is no immediate benefit to you.

Take a grant application or contest submission and schedule your workflow backward from its deadline.

Seek out an accountability partner, team or service (classes, workshops, and mentors can be great for this).

M&J will also be publishing an E-book soon with further screenwriting tips & tricks.