NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Matthew Corrin, Founder & CEO of Freshii

My NativeAdVice:


In 2005, at the age of 23, Founder and CEO Matthew Corrin, a Winnipeg native, opened the first Freshii location in Toronto. Today there are over 100 locations in 50 cities and 9 countries. Now, Freshii is opening more than 1 new location per week all around the world.

How did you get into the restaurant industry? 

While working in New York City for fashion designer Oscar de la Renta, I noted the many fresh food ‘mom and pop’ delis and was determined to successfully brand one. At 23, my idea was to create a restaurant brand that helped people all over the world live healthier and longer lives by making healthy food affordable and convenient.

Tell us about Freshii. What inspired the idea and what is your vision for the company? 

Eat. Energize. That's the Freshii motto. The aim is to provide fresh and nutritious meal choices that energize people on the go. Emphasizing the foods you should eat more of and less on those you should avoid, Freshii provides meals and snacks that help you live your best life. Think: fiber-rich, slow-burning carbs, essential fats and lean proteins. The menu includes custom-made green wraps, salads, quinoa bowls, and fresh pressed juices. 

What strategic partnerships have you implemented that have attributed to Freshii's success?

Our partnership with Free the Children has been a great success. The focus is a triple bottom line - people, profit, planets. Our efforts are on building school kitchens and vegetable gardens in developing communities. We’re feeding 500,000 lunches per year to children in the developing world.

What industry trends are you noticing and how do you capitalize on them?

Health and wellness and the entrepreneurial spirit have never been stronger.

Life Motto?

Talk is cheap, execution sets you apart.

Freshii's Motto?

Eat. Energize.

Your greatest success as founder of Freshii? Most difficult moment-how did you overcome and what did you learn?

Seeing the dozens of success stories from people who have changed their health because of Freshii making it convenient and affordable to eat healthy all the time.

Your advice to an aspiring entrepreneur?

If you don't measure it, you can't manage it.  Be maniacal about measuring the key metrics that make or break your business and do so daily.

How do you motivate your employees?

Unlimited vacation policy / gym at the office / standing desks / weekly running clubs

One food and drink left on earth, what would you choose?

Freshii:  spicy lemongrass soup // carrot zinger pressed juice

Non Freshii:  sushi style raw salmon / scotch with lots of rocks

What literature is on your bed stand?

My iPhone with WSJ / NY Times / Business Insider read fully and nightly before bed.

Role model - business and personal?

Business: Mickey Drexler from JCrew or Howard Schultz from Starbucks.

Personal: My dentist father and nurse mother who made the most entrepreneurial investment of all - giving their 22 year old son enough $ to open the first Freshii location!

Current passion?

Running.  FAST. 

What's next for Freshii?

2 new freshii stores opening every week, we'll open 130 restaurants in 2015 in 13 countries and cross 250 restaurants worldwide.


In 2013, Matthew launched Fresh Startups, a technology accelerator; with the mission to invest in young technology companies that share the mission of helping people live longer and healthier lives.

Matthew is an Ernst & Young Entrepreneur of the Year winner and a recipient of Canada's Top 40 under 40, as well as Inc. Magazine’s Top 30 under 30. In 2013, Matthew was featured on the hit TV show, Undercover Boss. Matthew has been featured in Fortune Magazine, on Bloomberg television and CNN. Matthew is a member of the Young Presidents Organization (YPO) and a board member of Invest Toronto, a public board chaired by the Mayor promoting Toronto development. Matthew lives between Chicago and Toronto with his wife, two daughters, and dog. Between two young children and over 300 restaurants under development, he is proud to have mastered the 4-hour night sleep.