NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

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John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Matt Straz: Founder and CEO of Namely

My NativeAdVice:


Matt is the founder and CEO of Namely, the HR, Payroll, and Benefits platform for growing companies. Namely’s platform offers a full suite of HR, payroll, and benefits features for midsize organizations. Prior to Namely, Matt was co-founder of Pictela, the ad tech company that was acquired by AOL in 2010. Previously, he was senior partner at MEC, the global media agency, where he helped to build the digital practice. Matt presents and writes regularly about HR, startups, and technology.

How did you get into the Tech industry?

By accident. I was developing web sites for corporations out of college as a freelance designer. That led to building a front end/back end web development agency that was later acquired by WPP, the ad agency holding company.

Tell us about Namely. What inspired the idea and what is your vision for the company?

When I was at WPP I noticed that most agencies had awful HR technology. People were our most valuable asset and yet there was no centralized database of all of these great resources and skills. I decided that someday I would create a system to provide all of this data in one platform that people would actually enjoy using.

Today Namely has grown into a complete HR platform for all kinds of companies around the world. We provide HR, Payroll, and Benefits in a single, elegant system that is used by thousands of people every day.

What strategic partnerships/marketing strategies have you implemented that have attributed to Namely's success?

We have done things that are highly unusual for a B2B software company, including utilizing out of home and television advertising. We are also love experiential and social media. Our partnerships run the gamut from leading software companies to the world’s largest insurance carriers.

What industry trends are you noticing and how do you capitalize on them?

The HR software industry is changing rapidly. There is a general understanding now that all HR software will move to the cloud and that these products will increasingly be sold online or over the phone. These two trends are what enable Namely to sell an enterprise class product to companies with less than 2000 employees. SaaS and inside sales make it possible for small to mid-sized companies to have a HR software suite at a fraction of the cost of traditional enterprise software.

Life Motto?

Have faith.

Namely's Motto?

Growth matters.

Your greatest success as Founder/CEO of Namely? Most difficult moment-how did you overcome and what did you learn?

We’ve raised capital several times in the past year. Each time our valuation more than doubled. However, initially it was incredibly difficult to raise money. There were times when it seemed hopeless. I learned that no matter what you must keep trying and eventually everything will work out.

Your advice to an aspiring entrepreneur?

Always Be Raising. If you’re attacking a large market the competition will be fierce and you will need a lot of cash to compete. Don’t worry about dilution – the whole point of a venture-backed startup is to win big or die trying.

Of course, you can be an entrepreneur and not take venture capital. But either way your number one job as founder is to not let your company run out of money.

Describe the ideal experience using Namely.

The ideal experience as an employee is to not even realize you’re using HR software. You just use the product to do whatever you need to and aren’t reminded of the horrible HR software of the past.

As an admin, Namely provides you with everything you need to do as an HR professional in the least amount of time possible. The more you use Namely, the less time it takes to do things like onboard new employees and grow your business.

How do you motivate your employees?

By creating an environment where people feel safe to do great things. For me that means communicating our mission, providing everyone with resources they need, and encouraging people to grow professionally.

One food and drink left on earth, what would you choose?

Steak and a strong gin and tonic.

What literature is on your bed stand?

The Martian.

Role model - business and personal?

Anyone who strives to make things better.

Current passion?

Counting down the days to the next Star Wars movie.

Favorite travel destination?

New York City. I commute to the city 250 days a year and it never gets old.

What's next for Namely?

After 3 years of having our teams spread across six different offices in Manhattan and Brooklyn, we are finally going to live under one roof this summer. Our new office will be in New York’s Financial District and give us room for more than 500 employees. We are also opening a sales office in San Francisco this summer.