NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

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Mariella Avino: Owner & Managing Director of Palazzo Avino

My NativeAdVice:


Mariella Avino, Owner and Managing Director of Palazzo Avino was born and raised on the Amalfi Coast. While her father, Giuseppe, owned a tomato factory in Salerno for much of her childhood, his entrepreneurial spirit and lifelong dream to open a hotel led the family to open, restore, and renovate Palazzo Avino in 1997, a renovated 12th century villa located in Ravello, high above the  Amalfi Coast.

How did you get into the hospitality industry?

I grew up in this business in a way. My father bought the hotel in 1997 and I was fairly young at that time so I grew up with this path in my blood. I received my Masters in Hospitality Administration at the Ecole Hoteliere in Lausanne and following that I joined the family business.

In such a competitive industry, how does Palazzo Avino stay so successful?

We stay very true to our history. We greatly respect the building first of all, as well as the environment/location. Everything we do is carefully chosen in order to give to the guests  idea of being hosted in a XII Century Villa in every detail but with all the modern comforts.

What partnerships/marketing strategies did you implement that attributed to the success of Palazzo Avino?

We try to be constantly present in our major markets through sales activities and events.

Your greatest successes as proprietor?

The rebranding of the hotel from Palazzo Sasso to Palazzo Avino. When the hotel opened, my father Giuseppe had the great intuition of seeing the potential of the Hotel and the destination Ravello.

How important is location selection to the success of your hotel?

It is fundamental.

What qualities make a 5 Star Hotelier?

Level of facilities and staff

Describe the ideal customer experience at the Palazzo Avino ?

We try to make our guests feel like they are hosted in a private house but still with the intimacy of a very spacious hotel. Everything is unique from the rooms, to the gastronomic experience and all the facilities are to “live” for! Our guests love the pool area and the Spa, the Solarium on the top floor with two Jacuzzis and the amazing exclusive beach club!

Life Motto?

God’s will…

Favorite travel destination?

North America

Role model - business and personal?

My father from a business point of view. He is my idol and my mentor, he is an entrepreneur with a vision. My role model from a personal point of view is my mother. She taught me the real values and constantly helps me in being balanced in my life. Being hotel manager and owner is an intensive and 24 hour job, being balanced is key to success.

What literature is on your bed stand?

I do not read a lot. I am a fashion addict so I would say that on my bed stand there is always the current issue Vogue.

What's next for the Palazzo Avino and yourself?

The Palazzo is my life so the future is working to keep and enhance the position we are in now!


Mariella attended the LUISS University in Rome, where she received her degree in Business Administration as well as a Masters degree in Business Finance. Throughout her time at university, Mariella continued in the family business as a Sales Executive for Palazzo Avino, developing a close personal connection to the property as she watched her father and grandfather grow the  business.

In 2007, Mariella moved to Milan, where she spent time working as a Credit Analyst for HSBC Bank Plc focusing on luxury goods, hotels, and tourism. However, with goals of returning to the hospitality industry, she ultimately followed her passion and attended Ecole Hôtelière de Lausanne in Switzerland to receive her Masters in Hospitality Administration in 2009.  Mariella returned to the family business in 2010 and eventually took over as Managing Director of  Palazzo Avino in August 2011. As Managing Director, Mariella successfully rebranded the hotel,  changing the name from Palazzo Sasso to Palazzo Avino in January 2013.

Mariella has combined her love of Palazzo Avino with her other passions of art and interior design, overseeing the renovation of all 43 rooms at the property, and working with her mother to handpick  each of the textiles that decorate the rooms that were renovated in 2014. She has also curated an art program at the hotel, hosting the works of a different esteemed artist each year. The program  is designed to interpret the soul and spirit of the Palazzo that Mariella has been devoted to nearly
her whole life. Mariella also brought on a new chef, Michele Deleo, to run their fine dining
restaurant, Rosselini’s, which earned one Michelin Star.