NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Marcus Antebi: Founder of Juice Press

My NativeAdVice:

How did you get into the health and wellness industry?

I came of age during the time when it was acceptable to eat white sugar, concentrated proteins and carbs so by the time I was 20 I was a depressed mess. Initially inspired by vanity and my dream of a six-pack returning, I went on to discover the science of weight control, vitality and anti-aging. This passion for raw foods and juices caused me to leave my family business to spread the wisdom and experience about raw lifestyle. There was no bran and go, 100% organic, cold pressed juice bar that served great tasting food and drink. The products were all awful and nobody got it right! From there, Juice Press was born.

In such a competitive and newly trendy industry, how do you stay ahead of the competition?

We work with a team of nutritionists, athletes and chefs to ensure that our products are not only good for you and cutting edge in terms of health, but also taste great. We’re always looking for ways to expand and develop new products that our consumers crave whether it’s our best-selling salad station (our dressings are out of this world), or the new protein shakes designed specifically to enhance your workout and sold at our latest outpost within Equinox.

How important is location selection and design in Juice Press success?

Location is critical for the success of Juice Press. We take care to scout neighborhoods and areas where we feel there is a real need for healthy grab-and-go options, and where we can make a difference. In the last year alone we have opened seven locations in a period of controlled and calculated growth ensuring that everyone in New York can get our cold-pressed juices, raw foods, fresh salads and cold pressed smoothies. We also opened a super store in Long Island City that will help fulfill our catering orders and expand delivery options to the corporate crowd that wants to mix up their stale lunch meeting orders. 

What are your favorite juices?

The great tasting green juice of Mother Earth, the refreshing Watermelon Juice and the immune boosting Ginger Fireball.


(formula: cucumber, celery, kale, swiss chard, dandelion, parsley, lemon, ginger juice)

How does Juice Press come up with the ideas for their juices and what marketing/partnerships to you engage in?

Many of our original formulas were derived from sacred scrolls of juice pressing passed down to me from generations ago. Some from brilliant chefs we hired to help and many from customer request. Our best juices are created slowly by customer’s requests and then turned by us.

Life Motto.

Be Healthy. Help others any way you can. Don’t cheat. Never go faster than you know how to slow down and stop. That is especially true for skydiving and fast motorcycles.



(formula: orange and lemon juice, ginger, cayenne extract, oil of oregano.)


What advice would you give an aspiring entrepreneur?

Seek out something that you love. If you believe in what you are doing you will be driven beyond belief and great success will come. Also, be sure to take care of yourself by not polluting your body with junk, a clean body is an efficient and smart one. Have a good colon hydro-therapist, astrologer, accountant and therapist on-hand.

If there were one food and drink left on earth, what would you choose?

Avocado, peaches and coconut

What is your daily fitness regime?

I am a huge fan of Thai boxing. Extreme sports are a great way to get out energy and challenge you on all levels. Regular routine includes bag work, kettle bells, push-ups, sit-ups and sparring with trainer.

What's next for JP and Marcus Antebi?

One more fight – build a hotel – build a large-scale farm on a rooftop in Brooklyn – write two books