Search

NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur

 

Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of LittleThings.com

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of Edmunds.com

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of Reputation.com

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

Monday
Jun272016

Magnus Berg: Design Director & Founder, SNASK

My NativeAdVice:

Bio:

Hailing from rural suburb Jakan Magnus grew up as a rough kid who had to defend his every move. After learning how to skate, spit long distances and having painted a splif on his wall(Sublime logo) he moved to rough urban city Carlisle in the north of England where he roamed around for three years during his studies. Straight after University he set up Snask with his fellow partner in crime, Freddie Öst, and have been harassing the industries finest ever since.

How did you get into the industry?

I studied graphic design and communication in Carlisle in the north of England. This is where I met my co-founder Freddie. We became best friends, started club nights together and moved in with each other in an old church. We started designing posters for our own club nights  as well as record sleeves and posters for the local record label Motive Sounds. And that’s the way in really. Our love for music got us into this line of work. When it comes to the industry I’m not sure we’re a part of it. Most industries are made up by old white men who created structures and hierarchies long before the internet was even born as a fantasy. These structures and hierarchies aims to control the people working and making careers in our industry and we’re strongly against such things.

Any emerging industry trends?

Not sure, it seems that today everything moves so fast that a trend can be born and over with in a matter of days as well as co-exist with other opposing trends at the same time. So no, we don’t see any emerging trends as of now. Perhaps that more and more people are judged by their work and nothing else but that is only true on some of the creative forums, not in the real world.

Any industry opportunities or challenges?

We make a lot of our design and films by hand. We recently made stop motion films for Yoplait. We realized how hard it is to fake food to look delicious. You almost have to use the real deal and when doing so CGI will get tricky. So we found it very useful to use our favorite method, stop motion. Perhaps it’s an opportunity since most food ads are very tedious and samey.

Inspiration for SNASK, and your vision for it?

To paint the whole world pink. Basically challenge all conservative views, rules and structures that limit people in our industry as well as world. By doing so you will make enemies and we strongly believe that making enemies will also get you fans. That is the inspiration for our business. To stand up for your own beliefs.

What's next for SNASK in the near future?

We have our own beer coming. We’ve been planning our own bar concept for a year and will soon launch it. Perhaps we will launch our own clothing line soon or open a restaurant!

Your key initiatives for the success of SNASK?

The most profitable decisions we’ve made is to give our employees a high salary, great benefits and a lot of vacation. It’s always a challenge to keep everyone happy and something that we always have to fight to develop. But we would never want our employees to go elsewhere. Keeping them actually saves us money.

Your most difficult moment at SNASK? (and what did you learn?)

When we bought out one of our founding partners. It was very rough emotionally. Luckily we still  love each other and are still friends.

Ideal experience for a customer/client?

The boldness. The sharpness. The edginess. You don’t get that at many places, however most agencies and studios claim they have it but you can’t see it in their work nor in their own brand.

How do you motivate others?

Drink a beer with them and tell them how much you appreciate their hard work. Something we can definitely get better at!

Career advice to those in your industry?

If you don’t like your work, quit. Just because you wear a suit doesn’t make you a damn professional. Remember that you need 10,000 hours of doing something until you really excel at it. When everyone else sails east, sail west.

https://www.facebook.com/SNASKSthlm/

http://www.behance.net/SNASK