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NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur

 

Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of LittleThings.com

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of Edmunds.com

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of Reputation.com

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

Friday
Mar032017

Maayan Nave: Founder & CEO, Now-You Global Communications

My NativeAdVice:

Bio:

Maayan Nave is the founder & CEO of Now-You Global Communications firm and is responsible for some of the world's most disruptive and effective PR & Marketing global campaigns. Maayan is also the head of the global PR & communications activities for SodaStream international in its 45 markets around the globe. Born and raised in Tel-Aviv, Israel, Maayan is constantly listed as top PR & Issue Management senior advisor and is part of the prestigious "100 most influential people in the Israeli media" ("Globes" Magazine, December 2016). Just recently his firm was listed as top commercial PR firm in Israel by the British CV Magazine.  After graduation, Maayan has opened his first PR & Issue Management firm –"Com&Sense" and served as it's CEO for 10 years. The firm was recognized as one of the leading PR firms in Israel, gaining excellence awards from the national PR associating,  advising for clients such as the cellular telephones companies, the Chairman of the Israeli Parliament's Finance Committee, hospitals and health institutions and leading legal law firms. Maayan has been the CEO at Now-You global communications for the past 5 years with strong global Digital and PR activities designed to serve global companies. His firm is a full partner in Worldcom Public Relations Group, one of the world's largest public relations

How did you get into the industry?

My first strategic PR experience happened 20 years ago while traveling in the vast jungles of PAPUA NEW GUINEA. I found myself in one of the most remote and fascinating places on earth with evidence for 20th century cannibalistic rituals. My chances for survival were dependent on my story telling skills. I was walking from village to another, creating epic stories for the pure amusement of my tribal hosts and in return receiving lots of attention, food and a safe place to crash. The rumors about "a man from the Holly land telling stories" quickly spread in the jungle, and I enjoyed a 24/7 amazing human company and a lifetime experience. Ever since than I've been helping global corporates and entrepreneurs tell their stories, engage and disrupt in the business jungle.   

Any emerging industry trends?

Integrated Global Marketing based on a new relationship between digital & PR is a rapidly growing trend as it is most needed for big corporates and fast growing companies, as well as for startups and entrepreneurs.  

Any industry opportunities or challenges?

There is a new and growing connection between business development needs and communications solutions. firms like my own knows to supply them. It's an exciting blue ocean for new business.

(EXAMPLE: Tell us about any new or relevant business opportunities or challenges that you are noticing in your industry) (e.g. , opportunities, such as a better way of doing something or a product/service that suddenly becomes more attractive,  could arise due to new trends, technological advancements, or increased customer demand; challenges, such as market barriers or decreasing sales, could arise due to changes in technology, low market demand, or prohibitive regulations)

Inspiration for the business idea, and your vision for the Business?

PR, Marketing and communications are effective only if designed and executed to achieve strategic goals. If that's the case, the 2020 PR, Digital & Marketing global firms will have to modify themselves and create new revenue generators, that are built on partnerships and success fees. I might fail but I am pioneering this exciting attempt.

What's next for the Business in the near future?

We live in the post truth era, and especially because of it we will wideness a very powerful integration of ethical and business marketing strategies creating very impactful and convincing content that will break through the clutter and move the needle.

Your key initiatives for the success of the Business?

Implementation and focus on the things we do best—Global Strategic Communications

Your most difficult moment at the Business?

5 years ago I've decided to let go of my profitable publishing house business, because I felt it was holding us back strategically. It wasn't easy. I had to say goodbye to some amazing people that had been working with me for many years and create new business driver for the firm. It was a powerful lesson about business courage, inspiration and the inventible need to grow and change.

Ideal experience for a customer/client?

Boutique, result driven, global, loyal and passionate team of experts. (EXAMPLE: Tell us what you think a recipient of your services or products would most enjoy, appreciate, or benefit from)

How do you motivate others?

By empowering the need for significant connection and self-expression to a business goal.  

Career advice to those in your industry?

Use your talent to change the reality the community you live in for the better—it's the most reward full thing you'll ever do.