NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Liz Anthony: Founder, Mariposa Communications

My NativeAdVice:


Liz Anthony is Founder of Mariposa Communications. Liz got her start in the corporate public relations department at Coach, the major American fashion brand, where she oversaw regional press and events. In time, Liz segued into the fast-paced agency world, moving to a boutique firm specializing in fashion accessories. In early 2009, with her passion, talent and eye for irresistibly chic and stylish designs, Liz set out on her own. She founded her fashion PR firm, Mariposa Communications, to provide unparalleled services to a selection of designers, whether established or on the rise.

How did you get into the industry?

Interning! I had always loved fashion and was exploring different industry avenues post grad – anything from retail, wholesale, events, fashion show production etc when a friend of mine suggested Public Relations. I gravitated towards it immediately and immersed myself in a full-time internship which lead to my first job working in-house at a major American luxury brand’s PR department where a learned a lot. I moved to a PR agency specializing in accessories, another eye opening experience.

Any emerging industry trends?

Our industry is based a lot on trends – whether it’s what happening currently with social media, content creation, sharing, sentiment, how customers are shopping. These change so frequently you need to be tapped into the right channels to have the most accurate information.

Any industry opportunities or challenges?

The world is our oyster but what will that world look like in a week? a month? a year? much less five years? The challenge is to try and stay one step ahead. How you differentiate yourself as a brand, a communicator, a product all has to feel relevant and authentic in order to stay competitive. Crafting and weaving those stories is challenging but exciting all at the same time!

Inspiration for the business idea, and your vision for the Business?

I founded Mariposa Communications with the view to bridge the gap between PR agencies and in-house PR departments. By operating as a truly boutique business, focusing on the diverse needs of only a handful of talented clients we can truly offer them each the highest level of bespoke PR services.

What's next for the Business in the near future?

We are always expanding our services to meet the needs of our clients – we have been working more on customized, interactive events. We have also gone deeper with influencer activation and social media management to ensure consistent brand messaging.

Your key initiatives for the success of the Business?

Our relationships are key – working closely with clients on their marketing and sales campaigns to act as effectively as possible is of the utmost important. Our media relationships are strong, maintaining very close relationships and friendships with a variety of relevant outlets while always making new contacts along the way. We also actively purpose cross-promotional opportunities with brands that align with our clients’ by partnering with fellow PR teams mutually beneficial projects on an ongoing basis.

Your most difficult moment at the Business? (and what did you learn?)

Running your own business your most important asset is your reputation. Owning every challenge, decision both falls on you. Be responsible for your every action and make the most of every opportunity you have. You don’t get what you don’t ask for!

Ideal experience for a customer/client?

The level of truly personalized service sets us apart. We provide honest feedback, lightning fast responses, fresh ideas and industry intel to each of our clients while delivering high quality results.

How do you motivate others?

Be supportive and give guidance but the best lessons are made on your own – believe in yourself and make the most of each day.

Career advice to those in your industry?

Treat every opportunity seriously and own it from start to finish. Never lose touch with any of your contacts, it’s a small PR world!