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NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur

 

Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of LittleThings.com

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of Edmunds.com

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of Reputation.com

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

Saturday
Aug302014

Leonard Steinberg: President of Urban Compass

My NativeAdVice:

How did you get into the real estate brokerage industry?

I HAVE ALWAYS BEEN INTERESTED IN REAL ESTATE. I STARTED VISITING OPEN HOUSES AROUND THE AGE OF TEN.  I ENTERED BROKERAGE TO LEARN MORE ABOUT NEW YORK REAL ESTATE AND STAYED.

(158 Mercer Street, Unit PHM)

What drew you to Urban Compass over the rest of the competition?

IN URBAN COMPASS I SAW THE FUTURE: WHILE I AM FAR FROM BEING TECHNOLOGY SAVVY, I SAW HOW CRITICAL GOOD TECHNOLOGY WAS BECOMING TO SURVIVE IN REAL ESTATE. URBAN COMPASS TECHNOLOGY IS DESIGNED TO MAKE BROKERS AND CONSUMERS THRIVE. WHEN GOOD DATA IS TRANSLATED INTO INTELLIGENCE, DECISION MAKING BECOMES SMARTER.

(158 Mercer Street, Unit PHM)

Your greatest and successes and mistakes as a broker and how did you learn from them?

AS A BROKER I LEARN SOMETHING NEW EVERY DAY. EVERY BUYER, SELLER, DEVELOPER, RENTER, BUILDING, LANDLORD, TRANSACTION IS DIFFERENT. THEY ALL REQUIRE A DIFFERENT BESPOKE APPROACH. THE BIGGEST MISTAKE I MAKE AS A BROKER IS THINKING I CAN READ THE MIND OF A BUYER. I CAN'T. MY ROLE IS TO PROPOSE. TO PROVIDE GREAT INFORMATION AND INTELLIGENCE.
MY BIGGEST SUCCESS IN REAL ESTATE HAS BEEN THE FACT THAT I AM VERY SUCCESSFUL AND HONEST. FEW BROKERS CAN CLAIM THAT.

(200 11th Avenue, PH1)

What industry trends are you noticing and how are you capitalizing on them? How has social media affected the RE business?

SOCIAL MEDIA IS BECOMING MORE IMPORTANT AS A SUBLIMINAL CHATTER MECHANISM, FUELING THE 'WORD-OF-MOUTH' GENERATION. IT IS ALSO RATHER MESSY AND OVER-CROWDED. LOTS OF SOCIAL MEDIA IS ABOUT CHEESY FAN CLUBS. I PREFER INFORMATIVE SOCIAL MEDIA THAT EXPOSES PROPERTY, NEIGHBORHOODS, DATA, LIFESTYLE. THE INDUSTRY AS A WHOLE IS DESPERATE FOR INNOVATION, AND TECHNOLOGY WILL FUEL THIS. TOO MANY TECH COMPANIES ARE RELIANT ON ELIMINATING BROKERS OR FLEECING THEM.....THE COMBINED EFFORTS OF GREAT BROKERS EMPOWERED BY GREAT TECHNOLOGY IS THE ANSWER IN MY HUMBLE OPINION.

(200 11th Avenue, PH1)

What qualities make a successful broker?

A STRONG WORK ETHIC, BEING A HARD WORKER, CONSISTENCY, HONESTY, COMPASSION, BEING A GREAT LISTENER, BEING HIGHLY EDUCATED TASTE AND TREND-WISE, NAVIGATING COMPLEXITIES WITH A SOLUTION FOCUSED MENTALITY.

Your advice to an aspiring RE broker?

DO YOUR HOMEWORK. DON'T FOLLOW THE HERD. WORK HARD. LOVE WHAT YOU DO. GET DEEP INTO IT. KNOW YOUR SUBJECT BETTER THAN ANYONE. CREATE AN AUTHENTIC BRAND THAT IS YOURS.

(146 Waverly Place, Unit TWNH)

Favorite architects and buildings?

ANNABELLE SELLDORF, 200 ELEVENTH AVENUE (I am biased: I live there, introduced Annabelle to the developer and sold the entire building)   I ALSO LOVE 150 CHARLES STREET (COOK, FOX).....LEVER HOUSE (Gordon Bunshaft, Natalie de Blois)   ......40 BOND STREET (HERZOG & DE MEURON)..... 152 ELIZABETH STREET (TADO ANDO) 

Life Motto?

THE HARDER YOU WORK, THE LUCKIER YOU GET.

(560 West 24th Street, Unit PH1)

Favorite travel destination?

CAPE TOWN AND CAPRI

What literature is on your bed stand?

PILES OF MAGAZINES AND THE WALL SREET JOURNAL

(560 West 24th Street, Unit PH1)

What's next for Urban Compass and Leonard Steinberg?

THE FUTURE IS BRIGHT: WE WILL ANNOUNCE SHORTLY THAT WE WILL BE MARKETING SOME EXCEPTIONAL ICONIC NEW BUILDINGS. WE ARE OPENING NEW OFFICES ON FIFTH AVENUE. WE ARE OPENING A STUNNING OFFICE UPTOWN. WE HAVE SOME AMAZING PEOPLE JOINING THE COMPANY. MY DREAM OF A REAL ESTATE COMPANY WITH TRULY COLLABORATIVE BROKERS FUELED BY GREAT TECHNOLOGY LOOKS LIKE IT IS BECOMING A REALITY.

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Urban Compass is a real estate platform that empowers agents and clients to collaborate on a home search that is not only smart, but enjoyable: http://www.crunchbase.com/organization/urban-compass

https://www.urbancompass.com/agents/profiles/view/leonard-steinberg

https://twitter.com/luxuryblurb

https://www.facebook.com/urbancompassinc

https://twitter.com/urbancompass