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NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


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John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur

 

Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of LittleThings.com

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of Edmunds.com

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

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Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of Reputation.com

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

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Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

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Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

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Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

Thursday
May112017

Laetitia Gazel Anthoine: Founder & CEO, Connecthings

My NativeAdVice:

Bio:

Laetitia Gazel Anthoine is the founder and CEO of Connecthings, one of the leading smart city and beacon tech developers. Laetitia founded Connecthings in 2007, and in the past decade has set up smart city networks in over 60 cities across Europe and South America, including pioneer smart cities like Barcelona, Madrid, Paris, Nice, and Milan. Aside from cities, Connecthings also works with international airports and commercial centers to help connect travelers and visitors and provide real-time, meaningful data based on their location, preferences, needs, etc. The company is in the works of launching several programs in the US to help them catch up with the smart cities of Europe and Asia. Laetitia is very well accomplished and has spoken at several high priority tech events (TechWeek NYC, Mobile World Congress Barcelona), and has had her work featured in numerous publications. She would be able to discuss the keys to her success as a woman in tech and provide some insight into the smart city tech industry.

How did you get into the industry?

I have been involved in the telecommunications industry for much of my career, so I’ve always had a pulse on what was happening in the industry and how it was affecting business and daily life. However, in 2007, Apple launched the iPhone, and the entire role of mobile devices and their impact on our lives changed forever. People were completely mobile and were more engaged with digital world than ever before. Combining this new found technology with the then-recent success of Second Life, the popular service on the internet to create our virtual lives, I came to the realization that the future would need to see the connection between the real and digital world and decided to create that link between the two through smartphone and internet connectivity.

Any emerging industry trends?

City Transformation and Design:

The digital revolution has ushered in a new age of city growth and transformation. Due to technological advancements in information and communication technology (ICT), cities can now meet the challenges of welcoming new inhabitants as their population continues to grow.  City growth was happening well before the advent of smart cities, but due to the recent technology, they will be able to grow and manage their cities at much more rapid and efficient rate.

Sharing Economy and Wifi Connectivity:

The increased computing capacity of the smartphone led to the creation of the sharing economy, where people can connect and share resources and services to make life simpler and more economical. This has led to new opportunities and employment for people that never used to exist. Smart cities, which are now proliferating public Wifi, will see an increase in the use and efficiency of sharing services, from Uber and Lyft, to grocery delivery and repair work, and will undoubtedly see an economic shift in labor.

Renewed Business Models:

While an emphasis on the sharing economy will continue to grow, connected cities are also promoting the use and growth of automated vehicles, and recreating the car-sharing model where the car itself becomes a service more than an asset. This automation will apply to public transportation and promote further growth in cities as it is less expensive and will help to improve the quality of life.

The Role of Cities:

As cities become smarter, their roles will begin to change and grow. They will always be concerned with promoting better living for their citizens, but the cities will now be tasked with creating the conditions and agile infrastructures to welcome new services that the ICT are offering to improve and continue their smart city development.

Any industry opportunities or challenges?

A Rebirth of Mass Transit:

All major cities have invested in mass transit, whether it be metro, light rail, bus, or trolley, and have to continue to do so as their cities grow. This emphasis on mass transit creates an interesting foothold for smart cities, as an improved and more intelligent transit system will help move city growth and smart initiatives forward. Municipal officials worldwide are coming to the realization that developing smart transit is the key to smart city development, and  are already leveraging advances in mobile, communications, and Internet of Things (IoT) technologies to build the  transit systems of the future and to deliver services more efficiently and improve the overall quality of life for their residents.

Each transportation stop – bus stop, bike sharing station, taxi station, train station entrances, and subway entrances – will become a transportation hub that acts as a marketplace for each transportation solution available in the city

Inspiration for the business idea, and your vision for the Business?

I founded Connecthings in 2007 with the powerful vision that smartphones will ultimately connect the physical world with the digital world.

Connecthings operates beacon networks turning urban, passive physical assets like bus stops into smart objects able to trigger and interact with mobile applications. The smart objects in the city become a hub and act as a marketplace for each mobile application that wants to be triggered in the proximity of the smart object to enhance their audience, better know their user’s movement in the city, and generate new revenue.

What's next for the Business in the near future?

Connecthings is in contact with cities, commercial centers and airports across Europe, the U.S., and South America to help bring smart city innovation and beacon technology to more locations all over the world.

Aside from smart city development, Connecthings is currently working on the evolution of transportation, and how it will impact both individual commuters and public transit. We are looking to change the way people travel, whether it be prescheduled trips or instant decision driving, we are looking to incorporate technology that can offer suggestions to the user that utilize contextual aspects such as location, place, time, weather, etc., to better manage their time traveling.  It’s all very exciting!

Your key initiatives for the success of the Business?

Connecthings’ success is all about creating beneficial partnerships with the cities we work with. We have been fortunate enough to work with very open-minded cities that understand the need for smart city development and willing to provide us the support we need to make it happen. However, we know that this support is not simply provided to us, but earned through our decade of expertise in the subject and our in-depth knowledge of the cities we seek to work with.  The smart city market is a complex one, but we know that our knowledge and experiences are our and city partners’ greatest asset in helping achieve success.

Additionally, Connecthings also works with several big companies in major commercial partnerships. This is crucial, as smart city development cannot happen in most cities by itself, but must rely on public-private partnerships to provide the funding necessary make the ideas become a reality.  

Your most difficult moment at the Business? (and what did you learn?)

I’d have to say the most difficult moment of the business was to convince the first city to sign on with us. Like most new and innovative technology, it can be hard to get others to understand the value of your tech, or in our case the vision of a new form of interaction between city objects and citizens. Aside from selling the idea, I learned a lot about receiving city approval for municipal projects, the hoops that you need to jump through, and the need for exploring different ways to sell an idea.  Learning the political part of sales was crucial for my expanding the business, and learning the ability to adapt quickly to the different, political, needs of my audience was a priceless experience.

Ideal experience for a customer/client?

Our customers are mobile app owners that operate throughout Europe and the Americas. These owners could be anything from transit authorities and airports, to established commercial brands.  The ideal experience is for their users to have unfettered access to Connecthings' global network throughout cities, where their mobile application will be triggered by local proximity beacons, and receive data based on the physical context of where their customer are. This information provides them the opportunity to generate new revenue and customer satisfaction through a well-tailored service to their users. 

How do you motivate others?

We inspire our partners, employees, and customers by highlighting the values of Connecthings based on the day-to-day life improvement and innovative experience in the cities. Like all major technology developers, working on the devices and software of the future is a very exciting thing, and often serves as the best motivation to others to invest their time and capital.

Career advice to those in your industry?

Be focused, passionate and cost-effective as working with city make a lot of sense but takes a lot of time. The important thing it is to not get discouraged and leverage your partnerships with the private sector, and even other technology providers to find ingenious solutions to problems you may be facing.  

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