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NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur

 

Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of LittleThings.com

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of Edmunds.com

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of Reputation.com

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

Tuesday
Nov142017

Kim Kessler: Founder, KIPR Global

My NativeAdVice:

Bio:

Kim Kessler, founder of KIPR Global, has 18 years of experience handling strategic public relations campaigns for luxury resorts, hotels and spas. Prior to launching KIPR Global, she worked as director of public relations at Four Seasons Hotel Los Angeles at Beverly Hills, leading international media campaigns, and building longstanding relationships with journalists, community leaders, and social media influencers. Kim is also the public relations representative on the Spa Task Force Team for Four Seasons Hotels & Resorts, and an official Ambassador for Global Wellness Day, now celebrated in 100 countries.  Kim currently works with Careyes in Mexico, Access Italy exclusive tour company, Four Seasons Hotel Los Angeles at Beverly Hills, Tahiti Tourisme, and The Detox Market, the leader in green beauty.

How did you get into the industry?

I entered into public relations for the luxury travel industry after hearing about an internship at Victoria King Public Relations while at Pepperdine University in Malibu. Previously, I was a Nutritional Science major but decided to explore public relations at the prompting of friends, and never looked back.  Victoria King represented an array of luxury resorts including the Bora Bora Lagoon Resort, Hotel Bel-Air, The Merrion in Dublin, the Ritz in London, etc.  Ever since that internship, I dedicated my career to luxury hospitality. After graduating, I worked for nearly five years at Murphy O’Brien Public Relations, where I handled the successful launch of Esperanza – an Auberge resort in Cabo with the account team, and  media campaigns for The Peninsula Hotels, among other clients.  I learned so much from the team at Murphy O’Brien and they continue to inspire me, especially the Founder Karen Murphy O’Brien and President Allyson Rener.

In late 2004, I entered an in-house position as Director of Public Relations at The Ritz-Carlton, Huntington Hotel & Spa for two years, which led me to become the Director of Public Relations at The Ritz-Carlton, Kapalua, living for three years on the beautiful island of Maui in Hawaii.  When I was ready to become immersed back into LA culture, I joined Four Seasons Hotel Los Angeles at Beverly Hills as director of public relations, where I remained for seven years, before forming my company KIPR Global in early 2017. I am grateful to still handle all the publicity for Four Seasons Hotel Los Angeles at Beverly Hills through my company, as well as other luxury travel and wellness brands, including Careyes in Mexico, Access Italy exclusive tour company, west coast press for Tahiti Tourisme, and The Detox Market, the leader in green beauty.

Any emerging industry trends?

Wellness is a trend that continues to grow, as people are looking for a respite, especially with the rise of technology and people’s busy lives.  We are creating Wellness Rooms at Four Seasons Hotel Los Angeles at Beverly Hills, in partnership with Delos, with digital meditations in room by Deepak Chopra, air purification systems, circadian lighting, Alo Yoga mats, hard wood floors, and healthy menus created by Executive Chef Byron Thomas, approved by the Cleveland Clinic.  It is important for hotels and resorts to offer meditation, energy treatments, innovative facials, and healthy menus with vegan and gluten-free options.  

Any industry opportunities or challenges?

I think that the biggest challenge with public relations is balancing social media influencers and digital content with traditional media outlets such as print magazines.  It’s an exciting opportunity, as it provides many more ways for potential guests to learn about particular travel company or hotel, but it is important to navigate effectively, as we receive so many requests by Instagram influencers to be hosted on a daily basis, and it is imperative to only host those with huge authentic engagement and significant genuine followers.

Inspiration for the business idea, and your vision for the Business?

My vision for KIPR Global is to continue to work with international luxury travel brands to provide impressive results for my current and future clients, and valuable content for journalists and social media influencers.  I plan to keep my company manageable with steady growth, by only taking on clients I’m fully passionate about, and can deliver stellar results for, while keeping the clients I currently have very satisfied, as I believe in long-term business relationships.

What's next for the Business in the near future?

At the present moment, I have exciting new business opportunities, and I’m thrilled about the new El Careyes Club & Residences hotel opening in Careyes, Mexico. I’m also looking forward to the additional store locations opening by The Detox Market, the leader in Green Beauty.

Your key initiatives for the success of the Business?

I am thrilled about bringing together Delos and Four Seasons Los Angeles to create the Wellness Rooms, through the introduction by the Global Green environmental charity.  I also love the recent partnership I’ve facilitated between Alo Yoga and Four Seasons Hotel Los Angeles at Beverly Hills with occasional yoga events on the Helipad for top yogi influencers, and the residency program with Dr. Nigma Talib at the Spa at Four Seasons Los Angeles.  I believe the success of KIPR Global is based on more than 18 years of relationships I’ve cultivated with top magazine editors, freelance writers, TV producers, bloggers, social media influencers, publicists, and hospitality leaders around the globe.

Your most difficult moment at the Business? (and what did you learn?)

The most difficult moment of my business definitely has been to remain strong and confident at all times, even when things get stressful.  

Ideal experience for a customer/client?

Clients come to me for personalized expert service, continued impressive results, and for my deep relationships with journalists, many of whom I consider dear friends.  Clients understand when they hire me that I will be the one servicing and managing their account, not a junior team member.  

How do you motivate others?

I motivate others with kindness and positivity.  I only work with others who share my same intense drive for success, so I often don’t need to spend time motivating them.

Career advice to those in your industry?

My biggest advice is to never burn bridges, and spend time cultivating relationships with media in person whenever possible.  Always be professional, and have expert writing skills.  With public relations, you can work promoting, fashion, travel, tech, sports, or beauty companies.  Pick what you are most passionate about and go from there.

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