NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Katherine Hague, Co-Founder of ShopLocket and The Blueprint

My NativeAdVice:


Katherine Hague is the Co-Founder of ShopLocket and The Blueprint, recently acquired by PCH International. Prior to founding ShopLocket and The Blueprint Katherine worked as an independent digital media consultant and in a variety of marketing positions for Toronto startups; including a Shopify Theme developer and as Marketing Manager at ecobee, a smart thermostat company. Katherine helped started the Canadian Maker Passport, and worked the trade-show floor at CES many years running.

How did you get into the tech industry?

I got into the tech industry as a teenager, by organizing entrepreneurial conferences. I later started my own marketing company and worked in marketing for a smart thermostat company. I got my start in e-commerce by creating a Shopify theme (at the time there were only 72 in the store, now there are 15,000+). This idea helped lead to the development of ShopLocket, an e-commerce tool that allowed you to start selling online in minutes, risk free.

Tell us about The Blueprint. What inspired the idea and what is your vision for the company? is an online retail destination and discovery platform for the next wave of consumer electronics. The Blueprint was born out of our acquisition by PCH International. We (ShopLocket) were acquired in January of 2014 with the intention of becoming the e-commerce and community arm for PCH International. Our vision for the company is to grow and become a well-known destination for consumers to learn about and purchase the latest tech to charge their life. 

What strategic partnerships have you implemented that have attributed to The Blueprint's success?

Our partnership with our parent company PCH International has been instrumental to our success. Out of curiosity and interest, I took a solo trip to Shenzhen, China last fall to meet with Liam Casey, the founder of the organization. I originally found out about PCH International, at Montreal’s Startup Fest where I met Brady Forrest of Hwy1 (our startup incubator).  We connected over our shared work with hardware entrepreneurs, and he later connected me with PCH International. We’ve also formed some incredible relationships with visionary hardware entrepreneurs and influencers (i.e. Chris Anderson, Dale Dougherty, Carl Bass, Limor Fried etc.) through our Blueprint interview series. This has helped us gain credibility in the space as well as create connections.

What industry trends are you noticing and how do you capitalize on them?

I’m noticing a trend with connected devices and wearables being designed specifically for women. For example, we’ve seen the Tory Burch and FitBit partnership, and Angela Ahrendts (former CEO at Burberry) being hired at Apple as clear signs of changing times. One of our customers favourite products on our website is Ringly - bluetooth connected jewellery that lets your put your phone away and your mind at ease. We are capitalizing on this trend by connecting with women in this space like Deepa Sood, founder of and others for interviews, and choosing wearables to sell in our store that women would actually want to wear.

Life Motto?

I absolutely love this Steve Jobs quote from his talk at Stanford University in 2005:

"If today were the last day of my life, would I want to do what I am about to do today? And whenever the answer has been "no" for too many days in a row, I know I need to change something.

The Blueprint's Motto?

Tech to Charge Your Life

Your greatest success as founder of The Blueprint? Most difficult moment-how did you overcome and what did you learn?

Our greatest success has been our ability to build a global community of people interested in learning about the next wave of tech. We have over 160,000 community members from 88 countries who go to our social media channels, and subscribe to our email list to learn about the latest news and our insights on the industry.

Our most difficult moment is finding the right way to communicate with our audience about the category of super early technology products that we stock. There is a big learning curve for consumers around new technologies and in order to combat this we have had to develop extremely rich content and details on the products we’re selling.

Your advice to an aspiring entrepreneur?

My advice to aspiring entrepreneurs is to build your network before you need it. Start going to conferences and events, and meeting influential people before you need their help. This has been so helpful for me in hiring the right people, making key connections and building my company.

Favorite travel destination?

I absolutely loved my trip to the Dell Women Entrepreneurship Conference in Istanbul a couple years ago. What an amazing city! If you’re going to Turkey, don’t miss Cappadocia as well.

One food and drink left on earth, what would you choose?

Water. It’s the good stuff.

What literature is on your bed stand?

Creativity Inc. by Ed Catmul

Role model - business and personal?

Business, Elon Musk

Personal, Sheryl Sandberg

Current passion?

Besides growing a thriving company I’ve really gotten back into fitness and dance in the past few months! It has given me so much new energy.

Most interesting headline you've read this week?

Wrist-worn selfie drone wins Intel wearable tech contest

What's next for The Blueprint?

We’re building The Blueprint into a lifestyle brand to help our readers learn about tech in a relatable, interesting, and valuable way. We want to educate consumers on the next wave of technology without being ‘too techy.’ We want to share how tech can seamlessly integrate and enhance their life! Learn more about us at and on Twitter @blueprintshop


Katherine launched ShopLocket in May 2012 and The Blueprint in 2014, and raised a $1 million seed round last summer led by Peter Thiel's Valar Ventures and Rho Canada. The Blueprint now provides thousands of hardware and product entrepreneurs a simpler solution for selling online. The company is dedicated to providing resources to the hardware community through its interview series and Crowdfunding Guide. Katherine is a graduate of the Schulich School of Business and HackerYou and was recently named one of Canada's 7 Tech Stars by the Financial Post, and one of 5 Women to Watch in Wearable Tech.

Katherine is very active in the startup community and is committed helping other young entrepreneurs succeed. You can find Katherine online at or on Twitter @katherinehague.