Search

NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur

 

Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of LittleThings.com

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of Edmunds.com

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of Reputation.com

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

Tuesday
Nov292016

Katherine Fleischman: Founder, Blink PR

My NativeAdVice:

Bio:

Katherine Fleischman 's company Blink PR, first blossomed from a passion for the fields of public relations, fashion, and the arts. Katherine graduated from the University of Michigan with a focus on Art History and Psychology, Spending her summers at Teen Vogue Magazine, Katherine assisted editors in the fashion closet and realized she had truly found her niche in the heart of Manhattan’s fashion world. With a Masters degree in Public Relations from New York University, Katherine worked in the advertising industry and dabbled as a freelancer at several PR agencies. her clientele range from fashion designers to artists. The common thread that drives the philosophy is that it breeds and supports talent in the fashion and lifestyle sectors.

How did you get into the industry?

I have always been a natural networker and so I started attending many events- PR is all about connecting people and making things happen. Once I started immersing myself in fashion events, it was easier to meet potential clients as well as the media, stylists and celebrities and influencers I needed to grow my network and help clients grow as well in their fields.

Any emerging industry trends?

Many PR people are using new online tools to track press, connect with media and also to use social and digital media apps an analysis trackers to better improve their PR campaigns. Gone are the days when people are picking up magazines to buy. These days, a true PR person will measure success with online and digital hits on high ranking sites and researching influencers with high social media following.

Any industry opportunities or challenges?

A lot of my clients with products are seeing a need to use their own tools of social media to further increase new business developments and announcements and are attracted to a more direct to consumer model such as sales at tradeshows, trunk shows and events. The challenges in using social media and investing in events is that they don’t have the proper traction or audience to actually turn their time, work and energy into valuable leads.

Inspiration for the business idea, and your vision for the Business?

What inspired me was the brands or products that would approach me with a phenomenal idea in the market but with no eyeballs or awareness coming to it. One of my first two products are now a king in their niche and they solved a very simple problem. I love products that help people and give back, and I am passionate about helping them find ways to be exposed.

What's next for the Business in the near future?

We are planning on expanding digitally to different markets using more of a consultant/freelancer vs. employee model. These days, the work can get done from everywhere. I would love to have different representatives in different areas of the US that are stellar in the field of PR.

Your key initiatives for the success of the Business?

I have partnered with a company that does online flash sales as well as with a photographer, SEO, graphic design and website guru in order to effectively deliver more services as well as trustworthy work to the client that needs it all in terms of developing their brand from the ground up.

Your most difficult moment at the Business? (and what did you learn?)

My most difficult moment was losing many employees all at once due to travel, changes in personal life etc. Delegating work has always been difficult for me and letting that go is the best part of being a great manager. Handing over the trust to someone who you can really groom to be an effective and valuable asset to your team.

Ideal experience for a customer/client?

Anyone that gives back to charity somehow, while also solving a problem and being a leader in their niche, with a reasonable long term budget and business plan.

How do you motivate others?

I always encourage my employees to attend and network like I did when I first started my own business, and also attend PR related speaking engagements and mixers.

Career advice to those in your industry?

Don’t let anything stop you. The mind is something that is bigger than we imagine and if you just use it and have the drive and passion to do what you want, there is no stopping you.