NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Karen Henry: Founding Partner, The PR Boutique

My NativeAdVice:


As founding partner of one of the top public relations agencies in Texas, Karen Henry takes a comprehensive approach to public relations overseeing The PR Boutique’s Houston office to fulfill client goals and objectives. A respected PR expert, she brings a wealth of experience in luxury brands, real estate, business, retail, entertainment and the restaurant and hospitality industries.  Her strengths lie in building trusted client relationships, spearheading imaginative media campaigns that garner successful media placements. Henry has served on the University of Texas College of Fine Arts Advisory Council. She has affiliations with Greater Houston Partnership, Greater Houston Conventions and Visitors Bureau, Houston Country Club, The Leukemia & Lymphoma Society and American Heart Association. Henry attended the University of Texas at Austin majoring in communications, holding her bachelor’s degree in theatre from Lamar University.

How did you get into the industry?

My first job out of college was with an advertising and PR agency in Beaumont, Texas. I was hooked at that time.

Any emerging industry trends?

We look at trends as tropes that are redefined. Communication is timeless yet the vehicles and audiences are constantly shifting. We have a dynamic approach that strategizes what’s new and fresh to achieve optimal results. Emerging industry trends are the power of the blogger. They are third party, objective sources that people look to and even rely on for suggestions for just about everything – fashion, food, interior design.  

Any industry opportunities or challenges?

Something we've noticed internally is that with new and evolving technology comes the occasional roadblock. There are plenty of ways to schedule posts ahead of time, but none let you schedule and post to Instagram ahead of time. Staying current on all the social media platforms out there is necessary in order for us to recommend what's right for each client and where they need to have a presence.

Inspiration for the business idea, and your vision for the Business?

For years, I operated alone, but realized with the expertise of another PR professional, we would be able to offer more services, so we combined our companies and formed The PR Boutique – two unique PR firms under one roof. I also wanted my name off the title so it could continue with someone else at the helm. It is working.

What's next for the Business in the near future?

I just appointed a Director of Accounts and a designated Social Media Manager to meet the needs of our clients.

Your key initiatives for the success of the Business?

Happy clients and happy employees make our world go around. When we work together towards a common goal in a positive atmosphere there is nothing that can stop us. The energy and excitement for our clients brand is contagious and it translates from point A to point Z.

Your most difficult moment at the Business? (and what did you learn?)

Dissolving a partnership amiably.

Ideal experience for a customer/client?

We pride ourselves on developing close and lasting relationships with our clients, offering a personalized alternative to large firms. We are committed to working in collaboration with our clients to define success, measure effectiveness and further the client’s brand mission utilizing appropriate channels. Our comprehensive approach puts you in the spotlight by leveraging branding, media relations, event marketing, community development and social networking. The goal is to craft complete, consistent and compelling brands that create desire and build strong emotional connections at every possible touch point.

How do you motivate others?

Give employees respect, let them know when they do good work but kindly let them know when they are not meeting expectations. And, always support them in front of clients.

Career advice to those in your industry?

I think providing guided growth is essential to helping my employees advance their careers. I give them enough freedom to make their own decisions for our clients but enough support that they never feel like they are on their own.