NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

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Joyce Reitman: CEO of Motionloft

My NativeAdVice:

How did you get into the Tech industry?

After college, I moved to Mountain View, California right in the heart of Silicon Valley.  I lived, breathed and slept surrounded by tech.  I had to be part of it!

Tell us about Motionloft. What inspired the idea and what is your vision for the company?

Motionloft was inspired to solve a problem that no one knew was even a problem.  That problem was to understand the physical world around us, counting people and vehicles passing by, at a micro local level.  For example, if you want to know how many people walk by your store at a very specific location at a very specific time, Motionloft can provide that information.

What strategic partnerships/marketing strategies have you implemented that have attributed to Motionloft's success?

Motionloft has some amazing partners.  We work with AT&T with their connectivity solutions and in marketing our product.  Motionloft has close relationships with real estate brokerage firms such as Cushman Wakefield.  Motionloft is engaging with cities and Fortune 100 companies and citywide projects.  And we have our terrific investor, Mark Cuban as our personal advocate.

What industry trends are you noticing and how do you capitalize on them?

I love the idea of layering data to provide more and more insights about the world we live in.  Motionloft has the technology to provide new information on how people and vehicles move, in real time, and then combine that data with known information, such as business sales, neighborhood characteristics and paint the total picture.


Life Motto?

There is always time for a party.

Motionloft Motto?

The Devil is in the details.

Your greatest success as CEO of Motionloft? Most difficult moment-how did you overcome and what did you learn?

To date, my greatest success is growing an amazing team at Motionloft, who have further increased our customers by 200% and grown our markets 125%, with Canada and Mexico just on the horizon, all in one year.  Our engineers are the best in the business and have put Motionloft as the standard to beat in the industry. I am very proud of the people at Motionloft and the terrific work they are doing in technology and customer experience.

My most difficult moment, which lasted a few months, was to take a small team of employees, who had been used and abused by their former CEO, and persistently and methodically show them the path to success.

I learned, once again, that we can overcome whatever we need to, if we work together.

Your advice to an aspiring entrepreneur?

Be passionate and do your homework about your ideas. 

Describe the ideal experience using Motionloft.

We have a customer who owns one of the most iconic properties in the United States.  They have a very, very large property and they wanted to know what was happening outside their development, inside their office and store interiors, and how public transit affected the whole mix.  We placed Motionloft sensors around and in the property, and are currently giving them data they never had before, delivered in real time, grouped and individualized, depending on how they need to answer their own questions.

How do you motivate your employees?

Trust and respect one another.  I don’t ask anyone to do anything I wouldn’t do myself.

One food and drink left on earth, what would you choose?

Ice cream with a giant side of hot fudge.   I can drink the fudge.

What literature is on your bed stand?

The Emperor of All Maladies

Role model - business and personal?

My personal role model is my 97 year old father, who has the most positive attitude of anyone I know.

My business role model, being sincere here, is currently Mark Cuban.   Every day, observing him, I learn new perspectives and techniques for running the company, and that has improved everything I do.

Current passion?

C’mon, Motionloft!

Favorite travel destination?

Any great city, New York, London, Barcelona.

What's next for Motionloft?

Global domination of course.  Learning about how people, vehicles and bicycles move all over the world.