NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Joshua Spodek: Founder, Spodek Academy

My NativeAdVice:


Joshua Spodek, bestselling author of Leadership Step by Step, is an Adjunct Professor at NYU, leadership coach and workshop leader for Columbia Business School, columnist for Inc., and founder of He has led seminars in leadership, entrepreneurship, creativity, and sales at Harvard, Princeton, MIT, INSEAD, the New York Academy of Science, and in private corporations. He holds five Ivy League degrees, including a PhD in Astrophysics and an MBA, and studied under a Nobel Prize winner. He helped build an X-ray observational satellite for NASA, co-founded and led as CEO or COO several ventures, and holds six patents. He earned praise as “Best and Brightest” (Esquire's Genius Issue), “Astrophysicist turned new media whiz” (NBC), and “Rocket Scientist” (ABC News and Forbes) and has been quoted and profiled by ABC, CBS, NBC, the New York Times, and the Wall Street Journal. He has visited North Korea twice, swam across the Hudson River, and has done burpees every day since December 2011.

How did you get into the industry?)

Teaching and coaching leadership and entrepreneurship followed

•    Starting companies

•    Getting an MBA (and finding they didn't teach that effectively)

•    Learning and developing how to teach more effectively—actively, experientially

Leadership and the environment followed from seeing that people are trying to lead governments and institutions but not people, except through counterproductive means like legislation without popular support, education through facts, and guilt and blame. None of these ways leads to people changing their behavior. Awareness doesn't lower CO2 emissions. Behavior does.

Any emerging industry trends?

Schools are slowly learning that teaching about leadership, like through lectures, case studies, and writing papers, doesn't teach you to lead. Practice does. If we taught piano like we teach leadership, we'd put people in classrooms and lecture musical theory at them for years before putting their fingers on keyboards.

As far as I know, my books and courses are the only methods to teach this way now. Others educators will follow my lead. In the meantime, people who don't take my courses will look for jobs from the people who do.

In the environment, the overwhelming trends are rising greenhouse gas and human population levels. People talk about lowering them, but they continue to rise. Most of what we're doing now isn't working. What is working isn't working enough. A lot of it makes people feel good while not working, which promotes complacency.

The big missing trend is leadership—to lead people to change their behavior, not just say others should change theirs.

Any industry opportunities or challenges?

Check out

Inspiration for the business idea, and your vision for the Business?

My inspirations for teaching actively and experientially are

•    Constantine Stanislavsky, whose revolutionizing teaching acting is my model for revolutionizing teaching leadership and entrepreneurship

•    Marshall Goldsmith, whose active, experiential leadership exercises form my models for my exercises

•    Chris Lehmann, who founded the Science Leadership Academy in Philadelphia is my model for creating a practical learning community based on active, experiential learning

•    Henry David Thoreau for living by his principles, closer to nature

•    Nelson Mandela and Vaclav Havel for inspiring revolutionary changes in power, beliefs, and behavior for entire nations against what looked like overwhelming opposition

What's next for the Business in the near future?

Teaching and coaching leadership: my book reaching bestseller has led to lots of corporate interest: I expect growth of keynotes and executive education—that is, teaching my courses in corporations

In leadership and the environment: my podcast, which I expect to draw prominent figures and celebrities.

Your key initiatives for the success of the Business?

My book, Leadership Step by Step, was the first of several. The next will be Entrepreneurship Step by Step, Relationships Step by Step, Sales Step by Step, and so on.

I've done about 60 podcasts this year, which have created phenomenal relationships and deals, so I expect to do more.

I'm increasingly invited to speak in public, which I expect to increase.

Your most difficult moment at the Business? (and what did you learn?)

I love teaching at Columbia and NYU, but universities are bureaucratic and political. Many professors have poor leadership skills.

I've unexpectedly found that I like teaching and coaching in corporations—many are more conducive for learning than universities. Yeah, I said it.

Ideal experience for a customer/client?

I created a page for the Native community——with an example exercise from my book—How to Make a Meaningful Connection—with annotated videos showing me doing them with my mentor, leadership guru Marshall Goldsmith, and an excerpt from my book. That page will answer this question better than I could here.

How do you motivate others?

Read my book or take my courses!

... and do the exercises.

Then you'll learn how. It's like asking how to play piano: play scales and do the exercises. My books and courses give you exercises that work.

Career advice to those in your industry?

Read my book or take my courses!

... and do the exercises.

Then you'll learn how. It's like asking how to play piano: play scales and do the exercises. My books and courses give you exercises that work.