NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Josh Jackson: Founder of Paste Magazine

My NativeAdVice:

Josh Jackson is founder and editor-in-chief of Paste. Under his editorial leadership, Paste was named “Magazine of the Year” three consecutive years by the Plug Awards and two consecutive years by the GAMMA Awards. It was also nominated for the National Magazine Award for General Excellence three times and was twice listed among the 50 Best Magazines by The Chicago Tribune. Jackson has been named one of min magazine’s 21 Most Intriguing People in the Magazine Industry, one of Relevant magazine’s 12 Revolutionaries and one of The 40 Under 40 from both Georgia Trends and The University of Georgia, where he graduated from the Grady School of Journalism with a special focus on magazines and received the 2009 Henry W. Grady Award for mid-career achievement.

He’s served as a regular music, film and TV critic for CNN Headline News/HLN and two Atlanta radio stations and has written over 100 pieces for Paste, including more than a dozen cover stories. He’s served on boards for the Magazine Association of the Southeast; Meet Justice, a non-profit combating human trafficking and child sexual exploitation; the Independent Magazines advisory board for the Magazine Publishers Association; and UGA’s Grady Alumni Board.

Prior to launching Paste, Jackson served as communications director for the Luke Society and freelance writer and photographer, covering assignments on six continents. He lives in Decatur, Ga., with his wife, Lori, and their three children.

How did you get into the Publishing industry?

I studied journalism in college and worked in communications afterward, but it really wasn't until we launched Paste Magazine that I got a quick education in the publishing industry. We kind of figured it out as we went, but there were advantages to not knowing what we didn't know. We came at it with a completely fresh perspective.

Tell us about Paste. What inspired the idea and what is your vision for the magazine?

I wanted to create a magazine for people who loved all kinds of music. I was a fan of several genre-specific magazines, but the ones that covered everything—like Rolling Stone—were putting Brittany Spears on the cover instead of focusing on the music I wanted to read about. When we launched, we also decided we'd go crazy if we only were covering music, so we added movies and books coverage. Since moving online, we've broadened our scope to all kinds of entertainment and even lifestyle, because I'm as passionate about craft beer and travel as I am the next new band.

What strategic partnerships/marketing strategies have you implemented that have attributed to Paste's success?

We're now part of the Wolfgang's Vault and Daytrotter family of businesses that have helped us compile the largest curated collection of live music videos and audio tracks in the world. We just made all of that—including all of the Live at Paste sessions we've done over the last 10 years—free and available through the Paste Cloud. That's hundreds of thousands of audio and video tracks from performers like The Band, The Clash, The Rolling Stones, Prince, Aretha Franklin and newer acts like The Avett Brothers, The Lumineers, Courtney Barnett and Palehound.

What industry trends are you noticing and how do you capitalize on them?

More and more people are accessing the web through mobile, so we've optimized the mobile viewing experience for both are articles and our video.

Life Motto?

Stay hungry. Stay grateful.

Your greatest success as Founder of Paste? Most difficult moment-how did you overcome and what did you learn?

Being named Magazine of the Year from both the Plug Awards and the Gamma Awards, as well as getting nominated four times for the National Magazine Awards was certainly gratifying. But I'd say the biggest success is just having more than 5 million people visit our website every month.

The most difficult moment certainly came when we had to shut down our print magazine. But when we shifted our focus solely to the internet, we were able to grow it five-fold in five years. I learned that you have to adapt quickly in the business and that you need to stay ahead of big changes in your industry.

Your advice to an aspiring entrepreneur?

Sometimes you just have to take the leap. We quit our jobs and had no income for three months while we got Paste off the ground. We had no way to know whether this idea would work. But we wanted it badly enough to make it real. We put our heads down and focused on making something great, rather than trying to guess what anyone else wanted. If you're excited about your product, chances are others will be too.

Describe the ideal experience reading Paste.

I'd love for people to start with our monthly digital magazine. Paste Monthly is completely free and each month tackles a different topic. December was The Failure Issue and January will focus on The Best of What's Next. You can just scroll through the articles in each issue with very little advertising and know the writing will be great.

How do you motivate your employees?

Fortunately I've hired a bunch of people who already loved what Paste was doing, so they're pretty self-motivated. We all just want to make something special.

What's next for Paste?

Right now we're focused on getting artists to use the Paste Cloud platform for all their video and audio. We have hundreds of thousands of audio tracks and videos, but we'd like that to double with content from our contributors next year. We want our readers to be able to go to and find any video from their favorite bands.